This week we look at a subtle, but powerful, aptitude for successful selling. Salespeople with this trait are often described as being able to “read a situation” with amazing insight.

Understanding Attitude
The ability to read between the lines in understanding such things as body language, reticence, stress and emotions. Essentially, the capacity to grasp the intangible aspects of a complex situation.

A salesperson with strength in this area will utilize more than simply words to gather information about another.

A weakness in this area indicates a lack of ability to measure another’s attitude through indirect signs or signals.

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