Sales success is often achieved by consistent actions over an extended period of time. Many people have experienced the salesperson who starts out strong but eventually flame out. It seems the best salespeople have the ability to maintain success over an extended period of time.

Consistency & Reliability
This is the salesperson’s capacity to feel an internal need to be conscientious, consistent and reliable in their personal and/or professional efforts (life roles). This is an internal motivation as opposed to being motivated by external forces such as job, peer or supervisory pressures.

A salesperson with strength in this trait will be dependable and reliable – tending to perform in most situations with little or no direct supervision.

Weakness in this trait may result in a salesperson who is not dependable. Their work performance and schedules might be erratic. They might work very hard for a period of time. However, without external motivation or supervision, they might lack the internal desire to maintain this level of performance throughout the duration of the task at hand.

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