CareerBuilder along with Cars.com performed a survey to find out what cars CEO’s drive. I don’t know if this data has any real application, but I found it interesting:
The truth is more CEOs surveyed drive ordinary passenger cars and SUVs than luxury cars; in fact, those who drive Chevys outnumber those in Mercedes. And while most respondents think CEOs spend more than $70,000 on their cars, the average price CEOs in this study payed for their primary vehicle is under $25,000. One-in-four (26%) CEOs surveyed reported they spent less than $20,000 on their primary vehicle.
Are you surprised? I’m not for 1 reason – the majority of CEO’s we have evaluated tend to be Utilitarians. They seek a good return on their investment. As most people know, cars tend to be one of the worst investments you can make.
An interesting follow up survey would be to discover how large CEO homes are. I suspect that survey would produce some different results since homes/real estate tend to be fantastic investments.