Right Brain Creativity in Business

I read this Marketing Profs’ article yesterday – Left Brain, Right Brain: Creating a New Business Model – and then deleted it. But I have been thinking about it during this busy day with customers. It is an thought-provoking article that takes me back to my days as a psych major in college. I chalked it up to my own interests, but the thesis is quite applicable to today’s hiring model. Here’s what piqued my interest: Stephen J. Adler, Editor-in-Chief of Business Week, has dubbed today’s business environment “the Creativity Economy.” Interesting catch phrase. Then came this: After all, if business executives are expected to become creative thinkers, problem solvers,… Read More

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Yearn vs. Earn

CareerJournal.com has this attention-grabbing article – Getting a Raise From the Boss. I opened that one immediately. Then, I read this: Complicating matters for working stiffs: Employers increasingly are doling out money based on performance, instead of giving out across-the-board raises that were more common back in the 1990s. This year, for instance, bonuses will account for 11% of payroll, Hewitt estimates, up from only 4% in 1990. I emphasized that one part since this is a pet peeve of mine. Performance-based incentive should be the norm for all positions within a company. Almost all sales plans contain a form of variable compensation based on success. In “working stiff” terms,… Read More

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