URL Tips

I’m not much of a web address guy though I know their are many who enjoy purchasing domain names.  This Search Insider article provides a good, quick list of suggestions for good (and bad) web addresses. What Makes a Good URL? On GoodURLBadURL.com I list some best practices for marketing professionals who, like me, take this URL thing seriously. Here are the Dos and Don’ts I’ve come up with for selecting and promoting URLs. I’d love to hear yours, too — either in the Search Insider Blog or the comments section on my site. Dos 1. CapitalizeTheFirstLetterOfEachWord. 2. UseDifferentColorsOrBoldToHelpEachWordStandOut. 3. Whenever possible, use YourBrandName.com. 4. If .com is not available,… Read More

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