Results Orientation In Sales

One of the most important aptitudes in sales is a proper results orientation.  The key word is “results.”  Oftentimes we encounter sales managers who place their focus on activity orientation instead of results. An example would be a salesperson who has a furiousness to their work…almost like their hair is on fire.  But no significant deals seem to close despite their frantic pace. I used to work for a sales manager who would describe those salespeople as a horse-drawn wagon.  There would always be a cloud of dust around them, but at the end of the day, the wagon hadn’t moved. Salespeople who lack a strong results orientation are often… Read More

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Use Anti-Bonding When Hiring Salespeople

Here is an interesting article from Columbia Business Times titled The Mysteries Of Hiring Salespeople Unlocked.  Good title.  The short article has some excellent advice and some marginal suggestions.  From the excellent column (emphasis mine): 3. Unlearn your present interviewing system. First, throw away the hiring profile assessment you are using now (are you using one?), and instead find one that measures sales skills, adversity, toughness and, most important, whether this applicant will sell for you in your industry. Second, remember this applicant was someone else’s salesperson. Salespeople who “turn over” get good at giving you answers you like to hear. Third, instead of using your natural bonding skills, try… Read More

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The Subtle Requirements For Successful Sales Hiring

ManageSmarter.com offers up an interesting article titled Do You Have the Right Talent?  First off, I love the fact that they advocating the pursuit of talent – that is the key to a successful sales hire (read:  not experience).  Second, the author strikes a chord that resonates with us:  There is no one-size-fits-all salesperson.  The right approach is to look at a salesperson’s abilities and see how well they fit into your sales model.  This approach is talent/skill-based, not experience-based. Here is an excellent example of this principle in action (emphasis mine): A client of ours is a partner in a construction company specializing in commercial ventilation systems. They have a… Read More

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