Don’t Write Ads Like This

I’m browsing through job postings in a specific sales category and I read this sentence in a fairly high-level position: The tols are here for you to make a diference in our busines and your carer. The modern day tools available to writers for proofing your text are abundant.  The entire ad has a similar “minimalist” use of double letters.  It is rather odd, isn’t it?

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GPS-Buster

I’m perusing the employment ads again and came across one for a position in North Dakota.  The company is using a large, national recruiting firm which is clear from the ad.  One problem, the city listing for the ad: Bismarck, MN Since I know we have readers from around the country, Bismarck is the capital of North Dakota…there is no such town in our home state of Minnesota.  Could be an oversight, but my guess is the recruiting firm passed on the chance to visit their North Dakota customer in winter. I’ve said it before – some errors simply cannot be made in an ad.  This would be one of… Read More

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