Isn’t this an old marketing trick – include “surprising,” “stunned,” or “unexpected” in a headline? It seems to me that every time an economic report comes out, we are presented with one of these words to describe the data. The latest example comes from cnnmoney.com today: U.S. construction spending unexpectedly posted its biggest increase in eight months in April, advancing for a second straight month as the private sector put money into both residential and nonresidential projects, according to a government report on Monday. Oh to be able to surprise a sales manager with an unexpectedly lower sales forecast! If the experts are consistently surprised, what credentials do they have… Read More
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