Why Sales Forecasts Matter

I’ve noticed in some companies a casualness regarding sales forecasts from their sales team.  Heck, I’ve worked for some companies that shared that casualness.  Some companies view it as an exercise in Excel gymnastics.  Others view it as a coffee klatch activity.  One customer of ours had multipliers (<1.0) for certain sales reps since they knew those sales reps’ forecasts were inflated…greatly. Here is a news story about a local company and a significant change to their forecast.  The setup: Digital River Inc. shares plunged Monday after the e-commerce services provider announced it will lose its largest customer. Cupertino, Calif.-based Symantec Corp. (NASDAQ: SYMC) notified Digital River on Oct. 9… Read More

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