{"id":991,"date":"2007-06-08T08:23:01","date_gmt":"2007-06-08T13:23:01","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2007\/06\/newspapers-circling-the-drain\/"},"modified":"2007-06-08T08:23:01","modified_gmt":"2007-06-08T13:23:01","slug":"newspapers-circling-the-drain","status":"publish","type":"post","link":"https:\/\/selectmetrix.com\/blogs\/2007\/06\/newspapers-circling-the-drain\/","title":{"rendered":"Newspapers Circling The Drain"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" style=\"margin: 5px 10px 5px 0px\" height=\"83\" src=\"https:\/\/i0.wp.com\/selectmetrix.com\/blogs\/wp-content\/uploads\/2007\/06\/windowslivewriter7b01e0cb08f3-71b2down-the-drain3.jpg?resize=129%2C83\" width=\"129\" align=\"left\"> Toby Dayton at Diggings has <a href=\"http:\/\/feeds.feedburner.com\/~r\/Diggings\/~3\/123104713\/\" target=\"_blank\">a remarkable study<\/a> regarding regional newspapers and their use of online employment ads in conjunction with printed employment ads.&nbsp; I <a href=\"http:\/\/selectmetrix.com\/blogs\/2007\/06\/place-your-job-ads-online\/\" target=\"_blank\">posted&nbsp;earlier this&nbsp;week<\/a> that I do not understand why some hiring companies continue to view the newspaper as the top option for ad placement.&nbsp; It isn&#8217;t.&nbsp; Online employment ads continue to expand while newspaper circulations continue to decline.<\/p>\n<p>Here are the results from Toby&#8217;s study (my emphasis):<\/p>\n<blockquote>\n<p>&#8230;we were surprised at how ineffective the dailies were in cross-selling print and online postings to their employer advertisers. Across all 6 categories, <em>the average percentage of print ads that also appeared on their respective daily paper\u20ac\u2122s web site was 62%,<\/em> with a specific breakdown for each paper as follows:<\/p>\n<p><strong>71% &#8211; Minneapolis Star Tribune<\/strong>  <\/p>\n<p>70% &#8211; Omaha World Herald  <\/p>\n<p>67% &#8211; Fargo Forum  <\/p>\n<p>62% &#8211; Wichita Eagle  <\/p>\n<p>60% &#8211; Milwaukee Journal  <\/p>\n<p>60% &#8211; Sioux Falls Argus Leader  <\/p>\n<p>58% &#8211; St. Cloud Times  <\/p>\n<p>52% &#8211; Des Moines Register<\/p>\n<\/blockquote>\n<p>I guess we can be proud of our ridiculous local paper for leading this motley crew.&nbsp; The percentage seems inverted &#8211; I would expect a &#8220;modern&#8221; newspaper would default to placing ads online and then cross-selling <em>down<\/em> to the printed paper.&nbsp; Not so with these Luddites.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toby Dayton at Diggings has a remarkable study regarding regional newspapers and their use of online employment ads in conjunction with printed employment ads.&nbsp; I posted&nbsp;earlier this&nbsp;week that I do not understand why some hiring companies continue to view the newspaper as the top option for ad placement.&nbsp; It isn&#8217;t.&nbsp; Online employment ads continue to expand while newspaper circulations continue to decline. Here are the results from Toby&#8217;s study (my emphasis): &#8230;we were surprised at how ineffective the dailies were in cross-selling print and online postings to their employer advertisers. Across all 6 categories, the average percentage of print ads that also appeared on their respective daily paper\u20ac\u2122s web site&hellip; <a class=\"read-more\" href=\"https:\/\/selectmetrix.com\/blogs\/2007\/06\/newspapers-circling-the-drain\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[26,5],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-fZ","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/991"}],"collection":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=991"}],"version-history":[{"count":0,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/991\/revisions"}],"wp:attachment":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. The path to wp-cache-phase1.php in wp-content/advanced-cache.php must be fixed! -->