{"id":932,"date":"2007-05-17T16:00:05","date_gmt":"2007-05-17T21:00:05","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2007\/05\/rational-ad-writing\/"},"modified":"2007-05-17T16:00:06","modified_gmt":"2007-05-17T21:00:06","slug":"rational-ad-writing","status":"publish","type":"post","link":"https:\/\/selectmetrix.com\/blogs\/2007\/05\/rational-ad-writing\/","title":{"rendered":"Rational Ad Writing"},"content":{"rendered":"<p>Here is an example of a company using a rational approach to sales experience in their ad:<\/p>\n<blockquote>\n<p>Technical sales experience is preferred but can be substituted for an individual who proves to be driven and motivated with the desire to be successful in this career.<\/p>\n<\/blockquote>\n<p>I realize the &#8220;driven and motivated&#8221; part is nebulous, but it is better than requiring 5+ years of direct industry&nbsp;experience.&nbsp; Here&#8217;s the tip &#8211; strong salespeople have skills and motivations that transcend experience.&nbsp; The best approach is to write the ad towards those skills and motivations instead of &#8220;time-served&#8221; experience requirements.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here is an example of a company using a rational approach to sales experience in their ad: Technical sales experience is preferred but can be substituted for an individual who proves to be driven and motivated with the desire to be successful in this career. I realize the &#8220;driven and motivated&#8221; part is nebulous, but it is better than requiring 5+ years of direct industry&nbsp;experience.&nbsp; Here&#8217;s the tip &#8211; strong salespeople have skills and motivations that transcend experience.&nbsp; The best approach is to write the ad towards those skills and motivations instead of &#8220;time-served&#8221; experience requirements.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[26],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-f2","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/932"}],"collection":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=932"}],"version-history":[{"count":0,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/932\/revisions"}],"wp:attachment":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. The path to wp-cache-phase1.php in wp-content/advanced-cache.php must be fixed! -->