Just read this title for a sales position:<\/p>\n
Major Regional Account Sales Representative<\/p><\/blockquote>\n
That almost reads like the author was attempting to stuff keywords into the position’s title. As you know, I am finicky about titles since they are so important for online ads. Here is my first impression of this wordy title:<\/p>\n
Major<\/strong> = big accounts
\nRegional<\/strong> = I’ll have a geographic territory
\nAccount<\/strong> = B2B, no consumer sales
\nSales<\/strong> = understood
\nRepresentative<\/strong> = warning – mouse nuts position<\/p>\nNow when I reread the title, I suspect that they were using “Sales Representative” which didn’t generate much interest. Their solution was to add title words that carry more clout. I could be completely wrong, but that is the impression I get as a candidate.<\/p>\n
I tend to stay away from “Representative” in titles unless it truly is an entry-level sales position. Companies that have strong name recognition or market leadership positions seem to be the only ones that can successfully use that title.<\/p>\n","protected":false},"excerpt":{"rendered":"
Just read this title for a sales position: Major Regional Account Sales Representative That almost reads like the author was attempting to stuff keywords into the position’s title. As you know, I am finicky about titles since they are so important for online ads. Here is my first impression of this wordy title: Major = big accounts Regional = I’ll have a geographic territory Account = B2B, no consumer sales Sales = understood Representative = warning – mouse nuts position Now when I reread the title, I suspect that they were using “Sales Representative” which didn’t generate much interest. Their solution was to add title words that carry more clout.… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[26,16],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-dv","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/837"}],"collection":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=837"}],"version-history":[{"count":0,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/837\/revisions"}],"wp:attachment":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}