{"id":758,"date":"2007-03-17T07:03:08","date_gmt":"2007-03-17T12:03:08","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2007\/03\/improving-job-ads\/"},"modified":"2007-03-17T07:03:48","modified_gmt":"2007-03-17T12:03:48","slug":"improving-job-ads","status":"publish","type":"post","link":"https:\/\/selectmetrix.com\/blogs\/2007\/03\/improving-job-ads\/","title":{"rendered":"Improving Job Ads"},"content":{"rendered":"<p>From CareerJournal.com&#8217;s <span class=\"headline\"><a target=\"_blank\" href=\"http:\/\/feeds.careerjournal.com\/~r\/wsj\/career_journal\/~3\/101339275\/20070313-white.html\">Employers Try Plain English To Improve Quality of Job Ads<\/a>:<\/span><\/p>\n<blockquote><p><span class=\"headline\">Traditional job descriptions, some recruiters say, emphasize qualifications, but skimp on describing the work, the challenges and the company culture.<\/span><\/p><\/blockquote>\n<p><span class=\"headline\">This topic has been a sore spot for me for many years.  I read many sales ads during the week and find many of them lacking.  Crafting an effective sales is difficult and takes a fair amount of work.  Many ads read like 1980&#8217;s retreads.<\/span><\/p>\n<p><span class=\"headline\">Some solid advice:<\/span><\/p>\n<p><span class=\"headline\"><\/span><span class=\"headline\"><\/p>\n<blockquote><p>The new ads can also help recruit a broader pool of promising candidates because <strong>they don&#8217;t set strict education and work-experience requirements<\/strong>.<\/p>\n<p>HealthEast Care System, a Minnesota hospital group, began rewriting job descriptions for certain nurse and nurse-manager posts, among others, several years ago. The old descriptions emphasized requirements and tasks; the new ones describe a job&#8217;s goals and challenges. An ad for a management position, for instance, might mention dealing with high staff turnover.<\/p><\/blockquote>\n<p>Absolutely love that approach.  Too often we see companies state in their ad that candidates must have a Bachelor&#8217;s degree.  My first question is always why?  How is that degree going to help in this position?  For sales, I would be more concerned to find someone who is iron-clad strong when it comes to handling rejection.  That trait is far more valuable than a degree.<\/p>\n<p>My guess is that many of these poorly-constructed ads are hangovers from the newspaper ad days.<\/p>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From CareerJournal.com&#8217;s Employers Try Plain English To Improve Quality of Job Ads: Traditional job descriptions, some recruiters say, emphasize qualifications, but skimp on describing the work, the challenges and the company culture. This topic has been a sore spot for me for many years. I read many sales ads during the week and find many of them lacking. Crafting an effective sales is difficult and takes a fair amount of work. Many ads read like 1980&#8217;s retreads. Some solid advice: The new ads can also help recruit a broader pool of promising candidates because they don&#8217;t set strict education and work-experience requirements. HealthEast Care System, a Minnesota hospital group, began&hellip; <a class=\"read-more\" href=\"https:\/\/selectmetrix.com\/blogs\/2007\/03\/improving-job-ads\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[26,16],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-ce","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/758"}],"collection":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=758"}],"version-history":[{"count":0,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/758\/revisions"}],"wp:attachment":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. 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