{"id":717,"date":"2007-03-03T15:23:46","date_gmt":"2007-03-03T21:23:46","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2007\/03\/a-creative-employment-ad\/"},"modified":"2007-03-03T15:23:47","modified_gmt":"2007-03-03T21:23:47","slug":"a-creative-employment-ad","status":"publish","type":"post","link":"https:\/\/selectmetrix.com\/blogs\/2007\/03\/a-creative-employment-ad\/","title":{"rendered":"A Creative Employment Ad"},"content":{"rendered":"<p>From <a href=\"http:\/\/poynter.org\/column.asp?id=31&amp;aid=119048\" target=\"_blank\">Poynteronline blog<\/a> (hat tip to <a href=\"http:\/\/hiddenbusinesstreasures.wordpress.com\/\" target=\"_blank\">Michael Benidt<\/a>):<\/p>\n<blockquote>\n<p>The Roanoke (VA) Times is looking for a new executive editor &#8212; and it looks like they&#8217;re serious about recruiting someone fun, creative, and online savvy. They&#8217;ve published an extensive and impressive <a href=\"http:\/\/www.roanoke.com\/editorjob\/interactive.html\">multimedia recruitment ad<\/a>.<\/p>\n<\/blockquote>\n<p>This ad is quite creative and obviously an attempt at creating a viral ad campaign and one that I suspect will be successful.&nbsp; I was commenting on this ad with Michael in regards to one of our <a href=\"http:\/\/selectmetrix.com\/blogs\/2007\/02\/the-allure-of-someone-better\/\" target=\"_blank\">previous posts<\/a> and&nbsp; I think this viral approach is a strong play by a newspaper.&nbsp; The newspaper industry, as a whole, has been behind the curve when it comes to the changing world of technology and reader&#8217;s habits.&nbsp; If there is any doubt, simply look at their subscriptions which are sharply declining.<\/p>\n<p>My first impression of the Roanoke Times is that they are not&nbsp;the stereotypical newspaper &#8211; they appear to be far more modern.&nbsp; Well done and entertaining.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From Poynteronline blog (hat tip to Michael Benidt): The Roanoke (VA) Times is looking for a new executive editor &#8212; and it looks like they&#8217;re serious about recruiting someone fun, creative, and online savvy. They&#8217;ve published an extensive and impressive multimedia recruitment ad. This ad is quite creative and obviously an attempt at creating a viral ad campaign and one that I suspect will be successful.&nbsp; I was commenting on this ad with Michael in regards to one of our previous posts and&nbsp; I think this viral approach is a strong play by a newspaper.&nbsp; The newspaper industry, as a whole, has been behind the curve when it comes to&hellip; <a class=\"read-more\" href=\"https:\/\/selectmetrix.com\/blogs\/2007\/03\/a-creative-employment-ad\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[26],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-bz","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/717"}],"collection":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=717"}],"version-history":[{"count":0,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/717\/revisions"}],"wp:attachment":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. The path to wp-cache-phase1.php in wp-content/advanced-cache.php must be fixed! -->