{"id":610,"date":"2007-01-26T11:54:07","date_gmt":"2007-01-26T17:54:07","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2007\/01\/selling-with-brand-power\/"},"modified":"2007-01-26T11:54:47","modified_gmt":"2007-01-26T17:54:47","slug":"selling-with-brand-power","status":"publish","type":"post","link":"https:\/\/selectmetrix.com\/blogs\/2007\/01\/selling-with-brand-power\/","title":{"rendered":"Selling With Brand Power"},"content":{"rendered":"

First, a Foxnews.com article – Tech Companies Top Survey of Most Influential Brands<\/a> with this ranking:<\/p>\n

\n
\n
Google<\/li>\n
Apple<\/li>\n
YouTube<\/li>\n
Wikipedia<\/li>\n
Starbucks<\/li>\n<\/ol>\n<\/blockquote>\n
Now the lesson we have learned over time – salespeople whom sell for the market\/brand leader often have difficulty moving to a company in the same market with less market share. This fact has played out time and again. The issue is simple, when you sell for a market leader, getting sales appointments is never as difficult as selling for a mom & pop competitor.<\/p>\n
Hiring companies often think they have scored a coup by hiring a salesperson from the 800lbs. gorilla in their market. Most times, these salespeople are gone within a year once the difficulties of prospecting with a lesser-known company name becomes apparent.<\/p>\n","protected":false},"excerpt":{"rendered":"
First, a Foxnews.com article – Tech Companies Top Survey of Most Influential Brands with this ranking: Google Apple YouTube Wikipedia Starbucks Now the lesson we have learned over time – salespeople whom sell for the market\/brand leader often have difficulty moving to a company in the same market with less market share. This fact has played out time and again. The issue is simple, when you sell for a market leader, getting sales appointments is never as difficult as selling for a mom & pop competitor. Hiring companies often think they have scored a coup by hiring a salesperson from the 800lbs. gorilla in their market. Most times, these salespeople… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[16,9],"tags":[],"class_list":["post-610","post","type-post","status-publish","format-standard","hentry","category-hiring-salespeople","category-sales-techniques"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-9Q","jetpack-related-posts":[{"id":126,"url":"https:\/\/selectmetrix.com\/blogs\/2006\/06\/hiring-experience\/","url_meta":{"origin":610,"position":0},"title":"Hiring Experience","author":"Derrick Moe","date":"June 21, 2006","format":false,"excerpt":"I'm putting the finishing touches on an article we are going to release next week that deals with hiring salespeople based on experience vs. talent. 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The market demand for salespeople is strong right now (we can attest to that fact) and is going to remain high: The trend for hiring shows no signs of stopping, according to Cindy\u2026","rel":"","context":"In "Hiring"","block_context":{"text":"Hiring","link":"https:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":970,"url":"https:\/\/selectmetrix.com\/blogs\/2007\/06\/sales-is-more-than-5-things\/","url_meta":{"origin":610,"position":3},"title":"Sales Is More Than 5 Things","author":"Derrick Moe","date":"June 1, 2007","format":false,"excerpt":"Top five traits you gotta have to sell! The top five traits of a successful salesperson! Discover the 5 key behaviors of sales superstars! You have probably seen these amazing statements across the web.\u00a0 Isn't it interesting how \"5\" seems to be the magic number for sales traits, behaviors or\u2026","rel":"","context":"In "Hiring Salespeople"","block_context":{"text":"Hiring Salespeople","link":"https:\/\/selectmetrix.com\/blogs\/category\/hiring\/hiring-salespeople\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":19691,"url":"https:\/\/selectmetrix.com\/blogs\/2018\/07\/finding-sales-talent-in-tight-markets\/","url_meta":{"origin":610,"position":4},"title":"Finding Sales Talent In Tight Markets","author":"Derrick Moe","date":"July 20, 2018","format":false,"excerpt":"The labor market is tight today as you assuredly know if you have been attempting to fill open sales positions.\u00a0 The issue in sales runs deeper than that as you are typically attempting to find strong sales candidates.\u00a0 \"Attempting\" is the key - many hiring managers are unsure of selecting\u2026","rel":"","context":"In "Hiring"","block_context":{"text":"Hiring","link":"https:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/selectmetrix.com\/blogs\/wp-content\/uploads\/2018\/07\/Compass-on-rocks.png?fit=560%2C315&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/selectmetrix.com\/blogs\/wp-content\/uploads\/2018\/07\/Compass-on-rocks.png?fit=560%2C315&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/selectmetrix.com\/blogs\/wp-content\/uploads\/2018\/07\/Compass-on-rocks.png?fit=560%2C315&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":386,"url":"https:\/\/selectmetrix.com\/blogs\/2006\/10\/open-mind-hiring\/","url_meta":{"origin":610,"position":5},"title":"Open-Minded Hiring","author":"Derrick Moe","date":"October 23, 2006","format":false,"excerpt":"Another good article from the new Selling Power newsletter - Open Minds Open Doors. 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