{"id":608,"date":"2007-01-26T06:44:06","date_gmt":"2007-01-26T12:44:06","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2007\/01\/sales-ads-gone-wrong\/"},"modified":"2007-01-26T06:44:50","modified_gmt":"2007-01-26T12:44:50","slug":"sales-ads-gone-wrong","status":"publish","type":"post","link":"https:\/\/selectmetrix.com\/blogs\/2007\/01\/sales-ads-gone-wrong\/","title":{"rendered":"Sales Ads Gone Wrong"},"content":{"rendered":"<p>I just read a sales ad for an Account Executive that was <strong>85 lines long<\/strong>. The font size was 8pt! The competencies section along covered 16 different topics.<\/p>\n<p>Don&#8217;t do this with a sales ad. I realize there are many people who want to be thorough, but this level of detail is extreme overkill. A couple of years ago we wrote an <a href=\"http:\/\/www.selectmetrix.com\/Newsletters\/2005\/2005_Feb_3.html\" target=\"_blank\">article in our newsletter<\/a> describing the basic layout for an effective sales ad. We have tweaked the format slightly by adding a &#8220;Job Rewards&#8221; section to better explain the rewards offered for success in the role. One thing we should have added was don&#8217;t write 85 line ads!<\/p>\n<p>To paraphrase Mark Twain, &#8220;I&#8217;d write you a shorter ad, but I haven&#8217;t the time.&#8221; Take the time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I just read a sales ad for an Account Executive that was 85 lines long. The font size was 8pt! The competencies section along covered 16 different topics. Don&#8217;t do this with a sales ad. I realize there are many people who want to be thorough, but this level of detail is extreme overkill. A couple of years ago we wrote an article in our newsletter describing the basic layout for an effective sales ad. We have tweaked the format slightly by adding a &#8220;Job Rewards&#8221; section to better explain the rewards offered for success in the role. One thing we should have added was don&#8217;t write 85 line ads!&hellip; <a class=\"read-more\" href=\"https:\/\/selectmetrix.com\/blogs\/2007\/01\/sales-ads-gone-wrong\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[26,16],"tags":[],"class_list":["post-608","post","type-post","status-publish","format-standard","hentry","category-employment-ads","category-hiring-salespeople"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-9O","jetpack-related-posts":[{"id":2048,"url":"https:\/\/selectmetrix.com\/blogs\/2009\/06\/write-it-dont-hide-it\/","url_meta":{"origin":608,"position":0},"title":"Write It Don&rsquo;t Hide It","author":"Derrick Moe","date":"June 10, 2009","format":false,"excerpt":"There seems to be some ethereal ad writing of late that I am not certain I understand.\u00a0 I read a sales manager ad this morning that was written by a recruiting company for their client.\u00a0 Here is the \u201cJob Requirements\u201d section: All sales will be direct at this time. What?\u00a0\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"https:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":111,"url":"https:\/\/selectmetrix.com\/blogs\/2006\/06\/job-postings-rewards-databases\/","url_meta":{"origin":608,"position":1},"title":"Job Postings, Rewards &#038; Databases","author":"Lee Fratzke","date":"June 19, 2006","format":false,"excerpt":"Careerbuilder.com in their Small Business Advisor Section has a great article that takes you step-by-step in posting an effective online ad. As is to be expected, the article is specifically written to CareerBuilder's site specifications. The information is still valuable and can be used to effectively write an ad for\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"https:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2186,"url":"https:\/\/selectmetrix.com\/blogs\/2009\/12\/newspaper-meet-the-dodo\/","url_meta":{"origin":608,"position":2},"title":"Newspaper Meet The Dodo","author":"Derrick Moe","date":"December 1, 2009","format":false,"excerpt":"This is an advice column from the Selling Power archives: E. Kinds of ads. Classified ads are found in the help wanted section of the newspaper, organized on the basis of occupation or industry and often alphabetized by the first word of the ad. Display ads have special borders with\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"https:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2611,"url":"https:\/\/selectmetrix.com\/blogs\/2015\/07\/dont-write-ads-like-this\/","url_meta":{"origin":608,"position":3},"title":"Don&rsquo;t Write Ads Like This","author":"Derrick Moe","date":"July 29, 2015","format":false,"excerpt":"I\u2019m browsing through job postings in a specific sales category and I read this sentence in a fairly high-level position: The tols are here for you to make a diference in our busines and your carer. The modern day tools available to writers for proofing your text are abundant.\u00a0 The\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"https:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1041,"url":"https:\/\/selectmetrix.com\/blogs\/2007\/06\/sales-ads-that-include-excel\/","url_meta":{"origin":608,"position":4},"title":"Sales Ads That Include Excel","author":"Derrick Moe","date":"June 29, 2007","format":false,"excerpt":"I wouldn't recommend this tact to a sales ad: Are you the candidate we are looking for? If you are very familiar with Excel, have good organizational skills along with verbal and written communication abilities, you may just be the future (salesperson) for our growing business. Leading with Excel and\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"https:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2617,"url":"https:\/\/selectmetrix.com\/blogs\/2015\/08\/more-bad-ad-writing\/","url_meta":{"origin":608,"position":5},"title":"More Bad Ad Writing","author":"Derrick Moe","date":"August 12, 2015","format":false,"excerpt":"Just saw this title to a sales position ad (emphasis mine): Regional Sales Manager Job \u201cJob\u201d\u2026seriously?\u00a0 Don\u2019t do this in your ads.\u00a0 Salespeople, especially young salespeople, are looking for opportunities, careers, even a path.\u00a0 If you promote the position as a job, you will instantly limit the perspective, or upside,\u2026","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"https:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=608"}],"version-history":[{"count":0,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/608\/revisions"}],"wp:attachment":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. 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