{"id":597,"date":"2007-01-23T07:15:37","date_gmt":"2007-01-23T13:15:37","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2007\/01\/do-you-make-this-mistake-when-presenting\/"},"modified":"2007-01-23T07:15:15","modified_gmt":"2007-01-23T13:15:15","slug":"do-you-make-this-mistake-when-presenting","status":"publish","type":"post","link":"https:\/\/selectmetrix.com\/blogs\/2007\/01\/do-you-make-this-mistake-when-presenting\/","title":{"rendered":"Do You Make This Mistake When Presenting?"},"content":{"rendered":"

From the JustSell.com<\/a> daily email:<\/p>\n

sales lesson:<\/strong><\/font>
\nHarvard Business School Professor emeritus Theodore Levitt once said, “people don’t want a quarter-inch drill, they want a quarter-inch hole.” <\/p>\n
sales point:<\/strong><\/font>
\nYour prospect doesn’t want a product, she wants a solution. You need to listen<\/strong> to uncover your prospect’s hidden needs, and then sell your product as a solution. It’s not about what you’re selling – it’s about how what you’re selling can help the customer. Be valuable.<\/p>\n
And remember – a good salesperson walks away if he cannot truly help his prospect.<\/p><\/blockquote>\n
Utterly profound. The professor’s quote is brilliant. And the last line of the sales point is one we preach – if you don’t have a good solution, go find a new prospect.<\/p>\n","protected":false},"excerpt":{"rendered":"
From the JustSell.com daily email: sales lesson: Harvard Business School Professor emeritus Theodore Levitt once said, “people don’t want a quarter-inch drill, they want a quarter-inch hole.” sales point: Your prospect doesn’t want a product, she wants a solution. You need to listen to uncover your prospect’s hidden needs, and then sell your product as a solution. It’s not about what you’re selling – it’s about how what you’re selling can help the customer. Be valuable. And remember – a good salesperson walks away if he cannot truly help his prospect. Utterly profound. The professor’s quote is brilliant. And the last line of the sales point is one we preach… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[9],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-9D","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/597"}],"collection":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=597"}],"version-history":[{"count":0,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/597\/revisions"}],"wp:attachment":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}