{"id":521,"date":"2006-12-22T08:45:44","date_gmt":"2006-12-22T14:45:44","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/?p=521"},"modified":"2006-12-22T08:45:19","modified_gmt":"2006-12-22T14:45:19","slug":"online-ads","status":"publish","type":"post","link":"https:\/\/selectmetrix.com\/blogs\/2006\/12\/online-ads\/","title":{"rendered":"Online Ads"},"content":{"rendered":"<p><a href=\"http:\/\/money.cnn.com\/rssclick\/blogs\/browser\/index.html#116673780729836647?section=money_news_economy\" target=\"_blank\">From Fortune\/CNN Money.com<\/a>:<\/p>\n<blockquote><p>A market research firm called Borrell Associates is now claiming that in 2006, <em>online ad spending for employee recruitment &#8211; a.k.a., help wanted &#8211; has for the first time surpassed comparable spending in newspapers<\/em>. The actual amounts are $5.9 billion on the Web vs. $5.4 billion for newspapers.We haven&#8217;t seen the full report, but in a thorough post, Alan Mutter quotes this nugget:<\/p>\n<p>&#8220;When the history of Internet advertising is written, recruitment sites will undoubtedly dominate the first chapter,&#8221; says Borrell. &#8220;In 12 years, these sites have grown from a few job boards to hundreds of niche competitors. Online recruitment now accounts for 25% of Internet advertising.&#8221;<\/p>\n<p>It&#8217;s definitely a major milestone. Moreover, the report predicts that <strong>online recruitment will grow to $10 billion by 2011<\/strong>.<\/p><\/blockquote>\n<p>Newspapers are bleeding readers fast and should not be used for printed employment ads. Our success with their online offerings have been marginal. I remember when we first started sourcing, we would submit ads and receive the press check (or whatever it is called) via fax machine to proof. Those days seem long ago.<\/p>\n<p>Today, our preference is to use a combination of major online job boards and niche online job boards for employment ads. The newspapers just don&#8217;t have the juice they used to have. But we are watching the <a href=\"http:\/\/selectmetrix.com\/blogs\/?p=449\" target=\"_blank\">Yahoo development<\/a> to see how that develops.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From Fortune\/CNN Money.com: A market research firm called Borrell Associates is now claiming that in 2006, online ad spending for employee recruitment &#8211; a.k.a., help wanted &#8211; has for the first time surpassed comparable spending in newspapers. The actual amounts are $5.9 billion on the Web vs. $5.4 billion for newspapers.We haven&#8217;t seen the full report, but in a thorough post, Alan Mutter quotes this nugget: &#8220;When the history of Internet advertising is written, recruitment sites will undoubtedly dominate the first chapter,&#8221; says Borrell. &#8220;In 12 years, these sites have grown from a few job boards to hundreds of niche competitors. Online recruitment now accounts for 25% of Internet advertising.&#8221;&hellip; <a class=\"read-more\" href=\"https:\/\/selectmetrix.com\/blogs\/2006\/12\/online-ads\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[2,16,3,15,5],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-8p","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/521"}],"collection":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=521"}],"version-history":[{"count":0,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/521\/revisions"}],"wp:attachment":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. 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