{"id":512,"date":"2006-12-19T10:33:16","date_gmt":"2006-12-19T16:33:16","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/?p=512"},"modified":"2006-12-19T10:33:03","modified_gmt":"2006-12-19T16:33:03","slug":"how-to-hire-a-gifter","status":"publish","type":"post","link":"https:\/\/selectmetrix.com\/blogs\/2006\/12\/how-to-hire-a-gifter\/","title":{"rendered":"How to Hire a Gifter"},"content":{"rendered":"

I never thought I would write this, but you may be too rich if you need a “Santa Gifting Service” – Santa’s ‘Gifting’ Helpers Handle Holiday Shopping for the Wealthy<\/a>. I read this article and was laughing and mildly disgusted all at once. Here’s why:<\/p>\n

To some people, hunting for the perfect gift is more of a hassle than a holiday<\/em>. Some of the wealthiest consumers across the country turn to consultants to find ultra-exclusive, money-is-no-object gifts from around the world.<\/p><\/blockquote>\n

First of all, spending money is one of my specialities. I like to say I didn’t earn it to save it. It is usually at that point I realize how blessed I am to have the wife I have (she is a saver). At any rate, I hate to see Christmas reduced to a gift-giving task that is categorized as a “hassle.”<\/p>\n

Donum is the company that provides the shopping service to the wealthy. I have never heard of them which is probably a testament to my income. In case you were wondering, here is the pull quote from the founder:<\/p>\n

“Donum stands for cutting-edge luxury,” brags Amy Frankel Nau, who founded the company more than a decade ago and is now a consultant to the company. “We are the most exclusive department store in the world, without the four walls.”<\/p><\/blockquote>\n

This quote got me to thinking, who sells their services? Better yet, what would the ideal salesperson look like in their world. Without profiling the sale, I would have to guess their most successful salespeople are a blend of two specific motivations<\/a> – Utilitarian and Aesthetic. This is a difficult combination to find due to the relative scarcity of the Aesthetic motivation in sales.<\/p>\n

Let me define the Aesthetic motivation so you can see its importance in this role:<\/p>\n