laid<\/em> down. He should lie down. Lay the reports there.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Harvard Business Review\u2019s Management Tip of the Day covers 7 common writing mistakes.\u00a0 This may be the most helpful thing you read today: Affect\/Effect: Affect is a verb; effect is a noun. It affected him. The effect was startling. All Right\/Alright: Although alright is gaining ground, the correct choice is still all right. A Lot: A lot is two words, not one. Allot means \u201cto parcel out.\u201d Between You and I: Nope. Between you and me is the correct phrase. Complement\/Compliment: Things that work well together complement each other. Compliments are a form of praise. Farther\/Further: Farther is for physical distance; further is for metaphorical distance. How much farther? Our… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[14],"tags":[903,1074,1749,488,1099],"class_list":["post-2635","post","type-post","status-publish","format-standard","hentry","category-communication","tag-communicating","tag-email","tag-sales","tag-writing","tag-writing-error"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-Gv","jetpack-related-posts":[{"id":813,"url":"https:\/\/selectmetrix.com\/blogs\/2007\/04\/how-to-get-your-sales-copy-read\/","url_meta":{"origin":2635,"position":0},"title":"How To Get Your Sales Copy Read","author":"Derrick Moe","date":"April 10, 2007","format":false,"excerpt":"Writing effective sales copy is difficult, time-consuming and financially rewarding once you master it.\u00a0 We have not mastered it at Select Metrix.\u00a0 Earlier I posted on the effectiveness of using \"P.S.\" in your voicemails and written correspondence.\u00a0 Now MarketingProfs.com offers Want Better Sales Copy? Take a Tip From Zig Ziglar.\u00a0\u2026","rel":"","context":"In "Communication"","block_context":{"text":"Communication","link":"https:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":205,"url":"https:\/\/selectmetrix.com\/blogs\/2006\/08\/active-writing\/","url_meta":{"origin":2635,"position":1},"title":"Active Writing","author":"Derrick Moe","date":"August 2, 2006","format":false,"excerpt":"This may be a bit self-indulgent, but writing style is a favorite topic of mine. Dan Tudor over at Landing the Deal authored this post - Great Sales Copywriting a couple days ago. The tip in the post are applicable to all writing, not just sales copy. The takeaway tip:\u2026","rel":"","context":"In "Communication"","block_context":{"text":"Communication","link":"https:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":857,"url":"https:\/\/selectmetrix.com\/blogs\/2007\/04\/another-ad-writing-mistake\/","url_meta":{"origin":2635,"position":2},"title":"Another Ad Writing Mistake","author":"Derrick Moe","date":"April 27, 2007","format":false,"excerpt":"This is straight from an ad for a sales executive - the opening line: YOU MUST HAVE ____________ SALES EXPERIENCE TO QUALIFY FOR THIS POSITION. The rest of the ad is in normal case so the upper case is, in effect, screaming. I would not recommend using upper case sentences\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"https:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2040,"url":"https:\/\/selectmetrix.com\/blogs\/2009\/06\/lyin-eyes\/","url_meta":{"origin":2635,"position":3},"title":"Lyin’ Eyes","author":"Derrick Moe","date":"June 4, 2009","format":false,"excerpt":"Clearly the greatest song from the Eagles and a key to discovering lies in an interview.\u00a0 Forbes.com covers fascinating topic with a startling point at the beginning of the article: \u2026they only work about 80% of the time, according to the American Polygraph Association. That is far lower than I\u2026","rel":"","context":"In "Communication"","block_context":{"text":"Communication","link":"https:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1376,"url":"https:\/\/selectmetrix.com\/blogs\/2008\/01\/the-most-important-tool-for-writing-ads\/","url_meta":{"origin":2635,"position":4},"title":"The Most Important Tool For Writing Ads","author":"Derrick Moe","date":"January 14, 2008","format":false,"excerpt":"Spell check.\u00a0 Seriously.\u00a0 There are few things worse than misspellings in an employment ad.\u00a0 The image an error creates is difficult to measure, but I am certain it has a sizeable impact. I came across the worst place for a misspelling...the title of the ad: Sales Carreer Opportunity I have\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"https:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2425,"url":"https:\/\/selectmetrix.com\/blogs\/2010\/09\/texting-and-lightning\/","url_meta":{"origin":2635,"position":5},"title":"Texting And Lightning","author":"Derrick Moe","date":"September 10, 2010","format":false,"excerpt":"The difference between the almost right word & the right word is really a large matter--it's the difference between the lightning bug and the lightning. -Mark Twain If you would, allow me to speculate a bit.\u00a0 I\u2019ve been involved in volunteer activities with high school students over the past 2\u2026","rel":"","context":"In "Communication"","block_context":{"text":"Communication","link":"https:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=2635"}],"version-history":[{"count":2,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2635\/revisions"}],"predecessor-version":[{"id":2637,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2635\/revisions\/2637"}],"wp:attachment":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=2635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=2635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=2635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}