{"id":2568,"date":"2015-04-29T16:37:00","date_gmt":"2015-04-29T21:37:00","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/?p=2568"},"modified":"2015-04-29T16:37:51","modified_gmt":"2015-04-29T21:37:51","slug":"4-social-age-selling-skills","status":"publish","type":"post","link":"https:\/\/selectmetrix.com\/blogs\/2015\/04\/4-social-age-selling-skills\/","title":{"rendered":"4 Social Age Selling Skills"},"content":{"rendered":"

I don\u2019t consider myself old, but I am starting to waver on that belief after reading this Selling Power article<\/a>.\u00a0 I started selling back in the days before cell phones and Internet, when the fax machine was viewed as such a timesaver.\u00a0 Frightening by today\u2019s standards.<\/p>\n

The article identifies 4 selling skills you need in today\u2019s socially-connected world.\u00a0 Here are the first 3:<\/p>\n

    \n
      \n
    1. Social Listening<\/li>\n
    2. Social Researching<\/li>\n
    3. Social Networking<\/li>\n<\/ol>\n<\/ol>\n

      Those 3 are critical and hopefully most salespeople are aware of these needed skills.\u00a0 However, the 4th point is most interesting:<\/p>\n

      4. Social Engaging<\/p><\/blockquote>\n

      This is the newest skill for sellers.\u00a0 Consequently, it holds the biggest competitive advantage for sellers who master it quickly.\u00a0 There are two types of social-engagement actions:<\/p>\n

        \n
          \n
        1. Commenting on someone else\u2019s post<\/li>\n
        2. Initiating a post<\/li>\n<\/ol>\n<\/ol>\n

          I agree with the Social Engaging activity \u2013 the majority of sales that I encounter are relationship-based.\u00a0 The transactional sales have moved to more automated channels.\u00a0 The relationship sale is difficult to initiate by phone or email.\u00a0 But an online conversation\u2026that is a back door to initiate the relationship.\u00a0 I also appreciate the thought-leader aspect of it.\u00a0 If you are able to provide some value-add to the conversation, you instantly frame the relationship in a favorable (for the salesperson) light.<\/p>\n","protected":false},"excerpt":{"rendered":"

          I don\u2019t consider myself old, but I am starting to waver on that belief after reading this Selling Power article.\u00a0 I started selling back in the days before cell phones and Internet, when the fax machine was viewed as such a timesaver.\u00a0 Frightening by today\u2019s standards. The article identifies 4 selling skills you need in today\u2019s socially-connected world.\u00a0 Here are the first 3: Social Listening Social Researching Social Networking Those 3 are critical and hopefully most salespeople are aware of these needed skills.\u00a0 However, the 4th point is most interesting: 4. Social Engaging This is the newest skill for sellers.\u00a0 Consequently, it holds the biggest competitive advantage for sellers who… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[14,33,9],"tags":[33,232,211,687,1634],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-Fq","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2568"}],"collection":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=2568"}],"version-history":[{"count":2,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2568\/revisions"}],"predecessor-version":[{"id":2570,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2568\/revisions\/2570"}],"wp:attachment":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=2568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=2568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=2568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}