{"id":2285,"date":"2010-03-02T14:30:00","date_gmt":"2010-03-02T20:30:00","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2010\/03\/bou-branding\/"},"modified":"2010-03-02T14:17:37","modified_gmt":"2010-03-02T20:17:37","slug":"bou-branding","status":"publish","type":"post","link":"https:\/\/selectmetrix.com\/blogs\/2010\/03\/bou-branding\/","title":{"rendered":"Bou Branding"},"content":{"rendered":"

Being a coffee addict, this news<\/a> is huge for me.\u00a0 Caribou is rebranding itself with a new logo an some drinks\/products (I\u2019m in it for the coffee so these ancillary items are inconsequential to me).<\/p>\n

Alfredo Martel, Caribou\u2019s senior vice president of marketing, said that the new logo focuses on \u201coptimism and an optimistic outlook on life.\u201d<\/p><\/blockquote>\n
Don\u2019t you love that?\u00a0 That is a pretty heavy analysis of what seems to be a simple logo.\u00a0 I was more intrigued by the fact that the new logo uses a coffee bean for the caribou\u2019s body.<\/p>\n
I\u2019ve read some articles commenting that recessions are good times to rebrand your company.\u00a0 I think that is a sound principle.\u00a0 Once I see the new logo hit the street, I will be more likely to stop in and check out the changes.\u00a0 However, $4 coffee drinks best have a solidified hold as a needed \u201ccomfort food\u201d to survive the tightening of the American wallet in this recession.<\/p>\n","protected":false},"excerpt":{"rendered":"
Being a coffee addict, this news is huge for me.\u00a0 Caribou is rebranding itself with a new logo an some drinks\/products (I\u2019m in it for the coffee so these ancillary items are inconsequential to me). The logo change: Here is the part of marketing\/branding that catches my attention: Alfredo Martel, Caribou\u2019s senior vice president of marketing, said that the new logo focuses on \u201coptimism and an optimistic outlook on life.\u201d Don\u2019t you love that?\u00a0 That is a pretty heavy analysis of what seems to be a simple logo.\u00a0 I was more intrigued by the fact that the new logo uses a coffee bean for the caribou\u2019s body. I\u2019ve read some… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[17],"tags":[1533,1532,66,1534,1535,1763],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-AR","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2285"}],"collection":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=2285"}],"version-history":[{"count":1,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2285\/revisions"}],"predecessor-version":[{"id":2286,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2285\/revisions\/2286"}],"wp:attachment":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=2285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=2285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=2285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}