Honestly, I came across this title to a sales ad:<\/p>\n
I make more money in a month than you make all year<\/p><\/blockquote>\n
Fantastic!\u00a0 That is one humble title.\u00a0 As you can imagine, the ad is written in a casual, confrontational style to challenge the most aggressive sales candidates.<\/p>\n
I wouldn\u2019t write an ad this way, but true confession \u2013 I got a kick out of it.<\/p>\n","protected":false},"excerpt":{"rendered":"
Honestly, I came across this title to a sales ad: I make more money in a month than you make all year Fantastic!\u00a0 That is one humble title.\u00a0 As you can imagine, the ad is written in a casual, confrontational style to challenge the most aggressive sales candidates. I wouldn\u2019t write an ad this way, but true confession \u2013 I got a kick out of it.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[12,26],"tags":[549,530,1403,472,533],"class_list":["post-2121","post","type-post","status-publish","format-standard","hentry","category-anecdotes","category-employment-ads","tag-ad-writing","tag-employment-ad","tag-employment-ad-title","tag-sales-ad","tag-writing-an-ad"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-yd","jetpack-related-posts":[{"id":2617,"url":"https:\/\/selectmetrix.com\/blogs\/2015\/08\/more-bad-ad-writing\/","url_meta":{"origin":2121,"position":0},"title":"More Bad Ad Writing","author":"Derrick Moe","date":"August 12, 2015","format":false,"excerpt":"Just saw this title to a sales position ad (emphasis mine): Regional Sales Manager Job \u201cJob\u201d\u2026seriously?\u00a0 Don\u2019t do this in your ads.\u00a0 Salespeople, especially young salespeople, are looking for opportunities, careers, even a path.\u00a0 If you promote the position as a job, you will instantly limit the perspective, or upside,\u2026","rel":"","context":"In "Communication"","block_context":{"text":"Communication","link":"https:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2101,"url":"https:\/\/selectmetrix.com\/blogs\/2009\/09\/hiring-a-robot\/","url_meta":{"origin":2121,"position":1},"title":"Hiring A Robot","author":"Derrick Moe","date":"September 8, 2009","format":false,"excerpt":"This is an actual title from a sales ad I read this past weekend: TSM-IL (203684-022) Good grief.\u00a0 Unless you are hiring a specific model of robot, do not do this when writing your title.","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"https:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1997,"url":"https:\/\/selectmetrix.com\/blogs\/2009\/04\/customers-are-pigs\/","url_meta":{"origin":2121,"position":2},"title":"Customers Are Pigs","author":"Derrick Moe","date":"April 8, 2009","format":false,"excerpt":"I have a new favorite title for a sales ad: Territory Manager, Swine-Minnesota I\u2019m not making that up, it is an actual title.\u00a0 This seems remedial, but employment ad titles do matter.\u00a0 Most of us remember the days of looking at ads in a paper where space was limited and\u2026","rel":"","context":"In "Anecdotes"","block_context":{"text":"Anecdotes","link":"https:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1376,"url":"https:\/\/selectmetrix.com\/blogs\/2008\/01\/the-most-important-tool-for-writing-ads\/","url_meta":{"origin":2121,"position":3},"title":"The Most Important Tool For Writing Ads","author":"Derrick Moe","date":"January 14, 2008","format":false,"excerpt":"Spell check.\u00a0 Seriously.\u00a0 There are few things worse than misspellings in an employment ad.\u00a0 The image an error creates is difficult to measure, but I am certain it has a sizeable impact. I came across the worst place for a misspelling...the title of the ad: Sales Carreer Opportunity I have\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"https:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1535,"url":"https:\/\/selectmetrix.com\/blogs\/2008\/04\/might-want-to-rewrite-the-title\/","url_meta":{"origin":2121,"position":4},"title":"Warning: Dinosaur Title Writer","author":"Derrick Moe","date":"April 25, 2008","format":false,"excerpt":"I just read an employment ad for a sales position that had this for the title: Salesmen Honestly, how out of touch can you be?","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"https:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2327,"url":"https:\/\/selectmetrix.com\/blogs\/2010\/05\/heart-attack-hiring\/","url_meta":{"origin":2121,"position":5},"title":"Heart Attack Hiring","author":"Derrick Moe","date":"May 4, 2010","format":false,"excerpt":"The company name listed in a sales ad I read this morning: Type A personalities wanted","rel":"","context":"In "Anecdotes"","block_context":{"text":"Anecdotes","link":"https:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=2121"}],"version-history":[{"count":1,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2121\/revisions"}],"predecessor-version":[{"id":2122,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2121\/revisions\/2122"}],"wp:attachment":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=2121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=2121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=2121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}