This is the opening sentence from an email caught by my junk filter:<\/p>\n
Sorry for not having the pleasure of knowing your mindset before making you this offer as it is utterly hell confidential and genuine by virtue of its nature.<\/p><\/blockquote>\n
\u201c\u2026utterly hell confidential\u201d is a new construction for me.\u00a0 This example is anecdotal \u2013 the larger issue is the prevalence of email communication in selling.\u00a0 The days of cold calling are receding while initial email communication is advancing.\u00a0 This fact adds another factor to successful sales hiring.<\/p>\n
The ability to be effective on the phone will always be important in successful selling, but the email approach is replacing the cold call.\u00a0 In our business, we\u2019ve worked hard to attract interest in our services.\u00a0 The attraction piece, where prospects contact us, has moved to a 50\/50 phone call vs. email split.\u00a0 When we started this company over 5 years ago, almost all of the initial contacts were phone calls.<\/p>\n
Unfortunately for many salespeople, writing ability seems to be a less common skill in today\u2019s world.\u00a0 Ridiculous sentences like the one listed above are becoming more common.<\/p>\n","protected":false},"excerpt":{"rendered":"
This is the opening sentence from an email caught by my junk filter: Sorry for not having the pleasure of knowing your mindset before making you this offer as it is utterly hell confidential and genuine by virtue of its nature. \u201c\u2026utterly hell confidential\u201d is a new construction for me.\u00a0 This example is anecdotal \u2013 the larger issue is the prevalence of email communication in selling.\u00a0 The days of cold calling are receding while initial email communication is advancing.\u00a0 This fact adds another factor to successful sales hiring. The ability to be effective on the phone will always be important in successful selling, but the email approach is replacing the… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[14,9],"tags":[1074,241,1390,1389],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-xR","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2099"}],"collection":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=2099"}],"version-history":[{"count":1,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2099\/revisions"}],"predecessor-version":[{"id":2100,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2099\/revisions\/2100"}],"wp:attachment":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=2099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=2099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=2099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}