{"id":2099,"date":"2009-09-04T11:55:00","date_gmt":"2009-09-04T16:55:00","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2009\/09\/the-opening-impression\/"},"modified":"2009-09-04T11:45:28","modified_gmt":"2009-09-04T16:45:28","slug":"the-opening-impression","status":"publish","type":"post","link":"https:\/\/selectmetrix.com\/blogs\/2009\/09\/the-opening-impression\/","title":{"rendered":"The Opening Impression"},"content":{"rendered":"<p>This is the opening sentence from an email caught by my junk filter:<\/p>\n<blockquote><p>Sorry for not having the pleasure of knowing your mindset before making you this offer as it is utterly hell confidential and genuine by virtue of its nature.<\/p><\/blockquote>\n<p>\u201c\u2026utterly hell confidential\u201d is a new construction for me.\u00a0 This example is anecdotal \u2013 the larger issue is the prevalence of email communication in selling.\u00a0 The days of cold calling are receding while initial email communication is advancing.\u00a0 This fact adds another factor to successful sales hiring.<\/p>\n<p>The ability to be effective on the phone will always be important in successful selling, but the email approach is replacing the cold call.\u00a0 In our business, we\u2019ve worked hard to attract interest in our services.\u00a0 The attraction piece, where prospects contact us, has moved to a 50\/50 phone call vs. email split.\u00a0 When we started this company over 5 years ago, almost all of the initial contacts were phone calls.<\/p>\n<p>Unfortunately for many salespeople, writing ability seems to be a less common skill in today\u2019s world.\u00a0 Ridiculous sentences like the one listed above are becoming more common.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is the opening sentence from an email caught by my junk filter: Sorry for not having the pleasure of knowing your mindset before making you this offer as it is utterly hell confidential and genuine by virtue of its nature. \u201c\u2026utterly hell confidential\u201d is a new construction for me.\u00a0 This example is anecdotal \u2013 the larger issue is the prevalence of email communication in selling.\u00a0 The days of cold calling are receding while initial email communication is advancing.\u00a0 This fact adds another factor to successful sales hiring. The ability to be effective on the phone will always be important in successful selling, but the email approach is replacing the&hellip; <a class=\"read-more\" href=\"https:\/\/selectmetrix.com\/blogs\/2009\/09\/the-opening-impression\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[14,9],"tags":[1074,241,1390,1389],"class_list":["post-2099","post","type-post","status-publish","format-standard","hentry","category-communication","category-sales-techniques","tag-email","tag-email-communication","tag-email-prospect","tag-email-sales"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-xR","jetpack-related-posts":[{"id":2294,"url":"https:\/\/selectmetrix.com\/blogs\/2010\/03\/introverts-make-great-salespeople\/","url_meta":{"origin":2099,"position":0},"title":"Introverts Make Great Salespeople","author":"Derrick Moe","date":"March 12, 2010","format":false,"excerpt":"You heard me right, that is an indirect quote from this Inc.com article.\u00a0 This topic comes up often in our sales hiring activities as the conventional wisdom is that extroverts make better salespeople.\u00a0 Not true.\u00a0 Successful salespeople have a wide variety of abilities that go far beyond their communication style.\u00a0\u2026","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"https:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1668,"url":"https:\/\/selectmetrix.com\/blogs\/2008\/07\/a-fundamental-lack-of-communication\/","url_meta":{"origin":2099,"position":1},"title":"A Fundamental Lack Of Communication","author":"Derrick Moe","date":"July 18, 2008","format":false,"excerpt":"The more companies we work with, the more we see communication breakdowns being the root of most problems.\u00a0 Our work with our clients spans more than just recruiting.\u00a0 We assist them in onramping their new salesperson.\u00a0 This function places us in the unique position of working with both the salesperson\u2026","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"https:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2499,"url":"https:\/\/selectmetrix.com\/blogs\/2012\/06\/rapport-sells-more\/","url_meta":{"origin":2099,"position":2},"title":"Rapport Sells More","author":"Derrick Moe","date":"June 11, 2012","format":false,"excerpt":"This is one of those topics I always believe people inherently know\u2026and then I come across a robotic salesperson.\u00a0 Apparently not everyone is aware of this truth.\u00a0 This quick post from Selling Power speaks to the importance of rapport-building and successful selling (and I lifted the title from them). A\u2026","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"https:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":436,"url":"https:\/\/selectmetrix.com\/blogs\/2006\/11\/when-sales-job-postings-go-bad\/","url_meta":{"origin":2099,"position":3},"title":"When Sales Job Postings Go Bad","author":"Derrick Moe","date":"November 11, 2006","format":false,"excerpt":"We keep an eye on the sales employment ads so we are informed of trends in the market. I came across an ad that was innocuous enough in its title. Then I read the opening sentence: This is a job in our Customer Service Department that can lead to an\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"https:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":723,"url":"https:\/\/selectmetrix.com\/blogs\/2007\/03\/the-pursuit-of-excellence\/","url_meta":{"origin":2099,"position":4},"title":"The Pursuit Of Excellence","author":"Derrick Moe","date":"March 6, 2007","format":false,"excerpt":"Successful selling requires excellence - in talent, ability, communication amongst other factors.\u00a0 Successful sales\u00a0management requires pursuing excellence in each team member.\u00a0 Unfortunately, many\u00a0sales managers are able to define failure in the position but they find defining success to be far more elusive. When running our hiring process, we see this\u2026","rel":"","context":"In &quot;Hiring Salespeople&quot;","block_context":{"text":"Hiring Salespeople","link":"https:\/\/selectmetrix.com\/blogs\/category\/hiring\/hiring-salespeople\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/selectmetrix.com\/blogs\/wp-content\/uploads\/2007\/03\/windowslivewriterthepursuitofexcellence-ce88connects-to-close-thumb7.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1671,"url":"https:\/\/selectmetrix.com\/blogs\/2008\/07\/sales-20\/","url_meta":{"origin":2099,"position":5},"title":"Sales 2.0","author":"Derrick Moe","date":"July 22, 2008","format":false,"excerpt":"I read often about web 2.0, recruiting 2.0 and sales 2.0.\u00a0 Math was never my forte so numbers scare me.\u00a0 But I did come across a very informative article in Sales & Marketing Management article titled A Step-By-Step Overview of Sales 2.0.\u00a0 The first pull quote: With instant access to\u2026","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"https:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=2099"}],"version-history":[{"count":1,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2099\/revisions"}],"predecessor-version":[{"id":2100,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2099\/revisions\/2100"}],"wp:attachment":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=2099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=2099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=2099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. 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