{"id":2081,"date":"2009-07-28T09:33:00","date_gmt":"2009-07-28T14:33:00","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2009\/07\/simply-elegant-marketing\/"},"modified":"2009-07-28T09:22:28","modified_gmt":"2009-07-28T14:22:28","slug":"simply-elegant-marketing","status":"publish","type":"post","link":"https:\/\/selectmetrix.com\/blogs\/2009\/07\/simply-elegant-marketing\/","title":{"rendered":"Simply Elegant Marketing"},"content":{"rendered":"<p>There is an elegance to simplicity that often gets belittled, mocked or dismissed.\u00a0 That condescension can blind one\u2019s eyes to an cost-effective marketing campaign.\u00a0 I give you Google Video from Germany (<a href=\"http:\/\/www.saleshq.com\/training\/articles\/2717-sales-lessons-from-guerrilla-marketing\" target=\"_blank\">via SalesHQ.com<\/a>):<\/p>\n<p>\u00a0<object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"425\" height=\"350\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/94UozdncbH0&amp;feature\" \/><\/object><\/p>\n<p>I love the simplicity of the entire clever campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is an elegance to simplicity that often gets belittled, mocked or dismissed.\u00a0 That condescension can blind one\u2019s eyes to an cost-effective marketing campaign.\u00a0 I give you Google Video from Germany (via SalesHQ.com): \u00a0 I love the simplicity of the entire clever campaign.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[17],"tags":[1377,1375,1763,1376],"class_list":["post-2081","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-affordable-marketing","tag-guerilla-marketing","tag-marketing","tag-video-marketing"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-xz","jetpack-related-posts":[{"id":1579,"url":"https:\/\/selectmetrix.com\/blogs\/2008\/05\/marketing-to-millennials\/","url_meta":{"origin":2081,"position":0},"title":"Marketing To Millennials","author":"Derrick Moe","date":"May 19, 2008","format":false,"excerpt":"Inc.com chronicles one Gen Y marketing campaign by BMW that I have not heard of.\u00a0 The opening sentence forewarned me: Generation Y\u2019s indifference to traditional forms of marketing and advertising has some big companies and their ad agencies scrambling for creative ways to reach and engage this demographic. Engagement is\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/selectmetrix.com\/blogs\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1597,"url":"https:\/\/selectmetrix.com\/blogs\/2008\/05\/marketing-in-a-tough-economy\/","url_meta":{"origin":2081,"position":1},"title":"Marketing In A Tough Economy","author":"Derrick Moe","date":"May 30, 2008","format":false,"excerpt":"The Wall Street Journal pens an article about Coach purses and what they are doing to expand their brand.\u00a0 Clearly it is a strong brand today, but they play at the upper end of the price curve.\u00a0 Inside the article is a poignant comment from their CEO regarding marketing: We\u2026","rel":"","context":"In &quot;Economy&quot;","block_context":{"text":"Economy","link":"https:\/\/selectmetrix.com\/blogs\/category\/economy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1322,"url":"https:\/\/selectmetrix.com\/blogs\/2007\/12\/reaction-is-worth-more-than-visits\/","url_meta":{"origin":2081,"position":2},"title":"Reaction Is Worth More Than Visits","author":"Derrick Moe","date":"December 6, 2007","format":false,"excerpt":"From the Website Notes enewsletter from Web Pro News: Matt Bailey, President of SiteLogic said, \"Simply getting more and more numbers to your Web site, is not the answer. It's getting them to react.\" There are three types of searcher: 1. Specific searcher (Sharp shooter) 2. Concept searcher (Shotgun) 3.\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/selectmetrix.com\/blogs\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2334,"url":"https:\/\/selectmetrix.com\/blogs\/2010\/05\/a-marketing-tell\/","url_meta":{"origin":2081,"position":3},"title":"A Marketing Tell","author":"Derrick Moe","date":"May 11, 2010","format":false,"excerpt":"If you are not familiar with poker parlance, a tell is a subtle but detectable change in a player\u2019s appearance, movement or expression.\u00a0 In essence, it is a clue as to the strength of the cards they are holding.\u00a0 Poker players are masters of reading body language and movement for\u2026","rel":"","context":"In &quot;Leadership&quot;","block_context":{"text":"Leadership","link":"https:\/\/selectmetrix.com\/blogs\/category\/leadership\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1583,"url":"https:\/\/selectmetrix.com\/blogs\/2008\/05\/marketing-buzzwords-exposed\/","url_meta":{"origin":2081,"position":4},"title":"Marketing Buzzwords Exposed","author":"Derrick Moe","date":"May 21, 2008","format":false,"excerpt":"LOVE this article from SalesHQ - Marketing Buzzword Bingo.\u00a0 The author shares my disdain for marketing buzzwords.\u00a0 The article is simply a list of buzzwords with his definition for each one. Some examples: Reputation management \u2013 controlling information flow to that which I want known Lifelong value \u2013 guess at\u2026","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"https:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":696,"url":"https:\/\/selectmetrix.com\/blogs\/2007\/02\/21st-century-marketing\/","url_meta":{"origin":2081,"position":5},"title":"21st Century Marketing","author":"Derrick Moe","date":"February 26, 2007","format":false,"excerpt":"After the Cartoon Network debacle of last month in Boston, it now appears another company is attempting more moronic marketing in the same manner. A clue in a Dr Pepper promotion suggested a coin that might be worth as much as $1 million was buried in the 347-year-old Granary Burying\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/selectmetrix.com\/blogs\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=2081"}],"version-history":[{"count":2,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2081\/revisions"}],"predecessor-version":[{"id":2083,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2081\/revisions\/2083"}],"wp:attachment":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=2081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=2081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=2081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. 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