{"id":1992,"date":"2009-04-01T14:00:00","date_gmt":"2009-04-01T19:00:00","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2009\/04\/storytellers\/"},"modified":"2009-04-01T13:58:55","modified_gmt":"2009-04-01T18:58:55","slug":"storytellers","status":"publish","type":"post","link":"https:\/\/selectmetrix.com\/blogs\/2009\/04\/storytellers\/","title":{"rendered":"Storytellers"},"content":{"rendered":"<p>This <a href=\"http:\/\/www.salesopedia.com\/index.php\/communications-articles1-10708\/52-presentation-skills\/1311-story-telling-how-telling-compelling-stories-can-help-you-close-business\" target=\"_blank\">sales-focused article from the Salesopedia.com website<\/a> discusses the power of telling stories when selling:<\/p>\n<blockquote><p>Think about it: If you were in the audience for another sales person&#8217;s sales presentation, which kind would you rather listen to: one in which the presenter simply recited a list of features and benefits, facts and statistics, or one that included a stimulating, engaging, riveting, or inspiring story about how you helped another customer solve a problem similar to the one with which you&#8217;ve been wrestling, or achieved an outcome you&#8217;re looking to achieve? Which would move you, and which would bore you? Which would be memorable, and which would be forgettable?<\/p><\/blockquote>\n<p>Stories are far more effective than feature\/benefit data dumps.I used to work for a sales trainer who is a master of telling an engaging, purposeful story and people remember them.\u00a0 In fact, one customer went through the training more than 5+ years ago, but he still remembers a very specific story about commoditization.<\/p>\n<p>\u00a0<\/p>\n<p>This approach is also supported by <a href=\"http:\/\/www.copyblogger.com\/how-to-tell-the-truth\/#more-2672\" target=\"_blank\">CopyBlogger in this post<\/a>.\u00a0 Brian couches the discussion around truth-telling which is clearly relevant in sales (though not as widely practiced).\u00a0 The take-away:<\/p>\n<blockquote><p>But if people reject what you say, truth or not, you\u2019re back where you started.<\/p>\n<p>Guys like Buddha and Jesus had this problem.<\/p>\n<p>The solution remains the same.<\/p>\n<p>Tell a story.<\/p><\/blockquote>\n<p>The power in the story is the ability to make a direct point indirectly.\u00a0 When dealing with difficult sales situations, this is a tremendous tool for a salesperson to use.\u00a0 One other note \u2013 the salesperson\u2019s ability to use this tool is evident in a well-structured sales interview.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This sales-focused article from the Salesopedia.com website discusses the power of telling stories when selling: Think about it: If you were in the audience for another sales person&#8217;s sales presentation, which kind would you rather listen to: one in which the presenter simply recited a list of features and benefits, facts and statistics, or one that included a stimulating, engaging, riveting, or inspiring story about how you helped another customer solve a problem similar to the one with which you&#8217;ve been wrestling, or achieved an outcome you&#8217;re looking to achieve? Which would move you, and which would bore you? Which would be memorable, and which would be forgettable? Stories are&hellip; <a class=\"read-more\" href=\"https:\/\/selectmetrix.com\/blogs\/2009\/04\/storytellers\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[9],"tags":[212,446,142,1036,1301,1302],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-w8","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1992"}],"collection":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1992"}],"version-history":[{"count":1,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1992\/revisions"}],"predecessor-version":[{"id":1993,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1992\/revisions\/1993"}],"wp:attachment":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. 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