I’ve been reading through some sales ads and am seeing a trend regarding the introduction.\u00a0 Many ads are now describing their company in, for lack of a better word, philosophical terms.<\/p>\n
For instance, this excerpt is from a cell phone company’s ad:<\/p>\n
Are you ready to join _______ and Live Life in the Now?”<\/p>\n
“At ______, \u201cNOW\u201d is not a mantra, it\u2019s not a demand and it\u2019s not a time in space. NOW is a fact. It\u2019s a lifestyle. It\u2019s the way we conduct business with each other. And it\u2019s the very essence of the experience we deliver to our customers every single day.<\/p>\n
We believe in the now. We live in the now. We deliver the now to our customers. We do this by taking immediate action, by thinking ahead and by never being satisfied with anything less \u2013 because anything less would be waiting too long.<\/p><\/blockquote>\n
Now that is a heavy opening to a sales ad.\u00a0 For a more toned-down version from a different company:<\/p>\n
Whatever job you’re looking for, you can probably find it at ______. Our diverse partnerships across a variety of industries mean countless career opportunities for you. It’s your choice. It’s your future. And you can make it happen at ______.<\/p><\/blockquote>\n
That one is a bit lighter, but you see the trend.<\/p>\n","protected":false},"excerpt":{"rendered":"
I’ve been reading through some sales ads and am seeing a trend regarding the introduction.\u00a0 Many ads are now describing their company in, for lack of a better word, philosophical terms. For instance, this excerpt is from a cell phone company’s ad: Are you ready to join _______ and Live Life in the Now?” “At ______, \u201cNOW\u201d is not a mantra, it\u2019s not a demand and it\u2019s not a time in space. NOW is a fact. It\u2019s a lifestyle. It\u2019s the way we conduct business with each other. And it\u2019s the very essence of the experience we deliver to our customers every single day. We believe in the now. We… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[26,5],"tags":[530,1012,1011,472,533],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-s0","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1736"}],"collection":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1736"}],"version-history":[{"count":0,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1736\/revisions"}],"wp:attachment":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}