{"id":165,"date":"2006-07-12T17:52:34","date_gmt":"2006-07-12T22:52:34","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/?p=165"},"modified":"2006-07-12T17:54:17","modified_gmt":"2006-07-12T22:54:17","slug":"right-brain-creativity-in-business","status":"publish","type":"post","link":"https:\/\/selectmetrix.com\/blogs\/2006\/07\/right-brain-creativity-in-business\/","title":{"rendered":"Right Brain Creativity in Business"},"content":{"rendered":"

I read this Marketing Profs’ article yesterday – Left Brain, Right Brain: Creating a New Business Model<\/a> – and then deleted it. But I have been thinking about it during this busy day with customers. It is an thought-provoking article that takes me back to my days as a psych major in college. I chalked it up to my own interests, but the thesis is quite applicable to today’s hiring model.<\/p>\n

Stephen J. Adler, Editor-in-Chief of Business Week, has dubbed today’s business environment “the Creativity Economy.” <\/p><\/blockquote>\n
Interesting catch phrase. Then came this:<\/p>\n
After all, if business executives are expected to become creative thinkers, problem solvers, and innovators to keep their companies ahead of ever-intensifying global competition, won’t the basic premises of design serve them well? We might call this a move to integrate right-brain (creative, innovative and design) and left-brain (analytical, management) thinking in the highest circles of business.<\/p><\/blockquote>\n
Now the author is on to something. The final hook:<\/p>\n
In the abstract for his presentation, Pink boldly states: “The era of ‘left-brain’ dominance, and the Information Age that it engendered, are now giving way to a new world in which ‘right brain’ qualities – inventiveness, empathy, meaning – predominate. Indeed, we are moving from an era when the MBA was the most treasured recruit to the (MFA) Master of Fine Arts graduate who can provide a broadened approach.”<\/p>\n
This is truly a radical new way of thought. Perhaps the answer to meeting today’s business challenges is not to “throw the baby out with the bath water” by opting to hone one side of the brain and its unique skill sets over the other, but to take an integrative approach.<\/p><\/blockquote>\n
Again, maybe it is just me, but I was captivated by the article. When we are screening sales candidates, the creative minds are always the ones that stand out. Now, I’m not talking about joke-telling schmoozers, I’m referencing salespeople who have a unique, integrated approach that drives the qualifying process.<\/p>\n","protected":false},"excerpt":{"rendered":"
I read this Marketing Profs’ article yesterday – Left Brain, Right Brain: Creating a New Business Model – and then deleted it. But I have been thinking about it during this busy day with customers. It is an thought-provoking article that takes me back to my days as a psych major in college. I chalked it up to my own interests, but the thesis is quite applicable to today’s hiring model. Here’s what piqued my interest: Stephen J. Adler, Editor-in-Chief of Business Week, has dubbed today’s business environment “the Creativity Economy.” Interesting catch phrase. Then came this: After all, if business executives are expected to become creative thinkers, problem solvers,… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2,5],"tags":[],"class_list":["post-165","post","type-post","status-publish","format-standard","hentry","category-hiring","category-trends"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-2F","jetpack-related-posts":[{"id":185,"url":"https:\/\/selectmetrix.com\/blogs\/2006\/07\/questions-for-the-interviewer\/","url_meta":{"origin":165,"position":0},"title":"Questions for the Interviewer","author":"Derrick Moe","date":"July 24, 2006","format":false,"excerpt":"Tory Johnson from abcnews.com has a helpful article titled Turn the Tables in a Job Interview. She discusses what candidates should ask in an interview when the interviewer asks, \"What questions do you have?\" I'm always perplexed by candidates who simply state \"None.\" That response is always a red flag.\u2026","rel":"","context":"In "Hiring"","block_context":{"text":"Hiring","link":"https:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1280,"url":"https:\/\/selectmetrix.com\/blogs\/2007\/11\/worklife-balance-has-reached-executives\/","url_meta":{"origin":165,"position":1},"title":"Work\/Life Balance Has Reached Executives","author":"Derrick Moe","date":"November 9, 2007","format":false,"excerpt":"BusinessWeek.com offers up a good summation of today's hiring market in terms of executive recruitment.\u00a0 We could have wrote this article - it describes exactly what we are encountering in a couple of executive searches. Let's unpack a couple points from the article: This new environment requires that executive headhunters\u2026","rel":"","context":"In "Hiring"","block_context":{"text":"Hiring","link":"https:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":440,"url":"https:\/\/selectmetrix.com\/blogs\/2006\/11\/candidate-questions\/","url_meta":{"origin":165,"position":2},"title":"Candidate Questions","author":"Derrick Moe","date":"November 14, 2006","format":false,"excerpt":"We always say that interviewing is a two-way street. Both the hiring company and the candidate have to be impressed with each other to continue the process. Either one can terminate the process at any time. That being said, BusinessWeek has an interesting article dedicated to candidates titled Ask The\u2026","rel":"","context":"In "Hiring"","block_context":{"text":"Hiring","link":"https:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2510,"url":"https:\/\/selectmetrix.com\/blogs\/2012\/06\/coffee-house-creativity\/","url_meta":{"origin":165,"position":3},"title":"Coffee House Creativity","author":"Derrick Moe","date":"June 25, 2012","format":false,"excerpt":"Sometimes stories come along that just land in the wheelhouse.\u00a0 This article would be one of them - Study of the Day: Why Crowded Coffee Shops Fire Up Your Creativity. Hello.\u00a0 I don\u2019t need a study to tell me this fact.\u00a0 In case you didn\u2019t know: Compared to a relatively\u2026","rel":"","context":"In "Communication"","block_context":{"text":"Communication","link":"https:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":129,"url":"https:\/\/selectmetrix.com\/blogs\/2006\/06\/more-about-hiring-experience\/","url_meta":{"origin":165,"position":4},"title":"More About Hiring Experience","author":"Derrick Moe","date":"June 23, 2006","format":false,"excerpt":"Our latest article is finished and has been submitted for editorial review. Look for it early next week - can it really be that the Fourth of July is just over a week away? I was reviewing some of our previous articles and came across these paragraphs from Retooling the\u2026","rel":"","context":"In "Hiring"","block_context":{"text":"Hiring","link":"https:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1213,"url":"https:\/\/selectmetrix.com\/blogs\/2007\/10\/creativity-in-selling\/","url_meta":{"origin":165,"position":5},"title":"Creativity In Selling","author":"Derrick Moe","date":"October 1, 2007","format":false,"excerpt":"Much of the filtering that occurs in sales hiring incorporates the all-too-familiar standards of industry experience and college degrees. The interview follows a step-by-step history of their career much like the old TV show This Is Your Life. The candidates have learned the proper rote responses to most of the\u2026","rel":"","context":"In "Aptitudes"","block_context":{"text":"Aptitudes","link":"https:\/\/selectmetrix.com\/blogs\/category\/hiring\/assessing\/aptitudes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=165"}],"version-history":[{"count":0,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/165\/revisions"}],"wp:attachment":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}