{"id":1571,"date":"2008-05-14T15:40:33","date_gmt":"2008-05-14T20:40:33","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2008\/05\/gen-y-is-empowered\/"},"modified":"2008-05-14T15:36:08","modified_gmt":"2008-05-14T20:36:08","slug":"gen-y-is-empowered","status":"publish","type":"post","link":"https:\/\/selectmetrix.com\/blogs\/2008\/05\/gen-y-is-empowered\/","title":{"rendered":"Gen Y Is Empowered"},"content":{"rendered":"<p>Not my words, but rather a quote from <a target=\"_blank\" href=\"http:\/\/www.sellingpower.com\/html_newsletter\/article.asp?NLid=10&amp;Layout_ID=763&amp;ARTid=3431&amp;nDate=May+14%2C+2008\">this Selling Power article<\/a>:<\/p>\n<blockquote><p>&#8220;If I had to use one word to describe Generation Y, it\u2019s <em>empowered<\/em>,&#8221; says Ann Fishman, president of Generation Targeted Marketing Corporation, a specialized marketing firm providing insight into consumer preferences, trends, and buying habits affecting the six generations of Americans. &#8220;This is a generation who has a tremendous amount of self-confidence. They are civic minded, optimistic, and want to be involved in their futures. They are going to come on very strong.<\/p><\/blockquote>\n<p>And now for some tips:<\/p>\n<blockquote><p>Fishman notes a few things to keep in mind when going through the hiring process with this group. First, Generation Y is very interactive, says Fishman and suggests getting them involved in the interview process very early.<\/p>\n<p>The other thing that is really important to this generation is bonding and branding, says Fishman. &#8220;This group bonds to companies very early \u2013 they start bonding at age 10 and they are almost fully bonded by the age of 15,&#8221; she explains and advises offering summer internships, sponsoring field trips, sport teams, or volunteer causes. &#8220;You have to support their volunteer causes. This group has been volunteering since pre-K. Establish name recognition with them early on.&#8221;<\/p><\/blockquote>\n<p>And then the tip that caught my attention (emphasis mine):<\/p>\n<blockquote><p>Along those same lines, you need to be careful once you hire Generation Y employees; make sure that they have a clear understanding of what&#8217;s to be kept confidential. <strong>This is a group that has no concept of privacy<\/strong>. Their lives are online with MySpace, Facebook \u2013 everything is exposed and open to the public.<\/p><\/blockquote>\n<p><em>That<\/em> is an excellent point.\u00a0 I suspect there has always been some intellectual bleed from companies in the past, but Gen Y could multiply it by an order of magnitude more.<\/p>\n<p>Lastly, a tip for hiring:<\/p>\n<blockquote><p>Speed is very important to them. They&#8217;ll give you a quick turnaround, but they expect a quick turnaround. If they can&#8217;t text message, then they don&#8217;t understand why. Email is almost too slow for them. A sales career is a great match for them, because the sales industry is fast paced.<\/p>\n<p>Since they are speed demons, they aren&#8217;t really good at handling long-term projects. Fishman suggests breaking up long projects into shorter segments. Along the same lines, if you decide you want Generation Y employees, you need to hire them right away. They won&#8217;t wait around for six-month background checks or interview processes that take weeks. They want a quick response.<\/p><\/blockquote>\n<p>We got a bloody nose on this topic when we lost a good, young candidate who wouldn&#8217;t wait for our plodding customer to work through their baby boomer hiring process.\u00a0 The candidate took another job before our customer finally decided to move forward.<\/p>\n<p>We learned a valuable lesson from that experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not my words, but rather a quote from this Selling Power article: &#8220;If I had to use one word to describe Generation Y, it\u2019s empowered,&#8221; says Ann Fishman, president of Generation Targeted Marketing Corporation, a specialized marketing firm providing insight into consumer preferences, trends, and buying habits affecting the six generations of Americans. &#8220;This is a generation who has a tremendous amount of self-confidence. They are civic minded, optimistic, and want to be involved in their futures. They are going to come on very strong. And now for some tips: Fishman notes a few things to keep in mind when going through the hiring process with this group. First, Generation&hellip; <a class=\"read-more\" href=\"https:\/\/selectmetrix.com\/blogs\/2008\/05\/gen-y-is-empowered\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[29,2,11],"tags":[72,656,655,404],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-pl","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1571"}],"collection":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1571"}],"version-history":[{"count":0,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1571\/revisions"}],"wp:attachment":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. 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