{"id":141,"date":"2006-06-28T07:43:50","date_gmt":"2006-06-28T12:43:50","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/?p=141"},"modified":"2006-06-28T07:43:29","modified_gmt":"2006-06-28T12:43:29","slug":"how-not-to-write-a-sales-ad","status":"publish","type":"post","link":"https:\/\/selectmetrix.com\/blogs\/2006\/06\/how-not-to-write-a-sales-ad\/","title":{"rendered":"How Not to Write a Sales Ad"},"content":{"rendered":"<p>I just read an ad for a sales-related position &#8211; it is in the sales category but it is so vaguely written that I cannot decipher what the position entails. The ad discusses what the person will be responsible for managing and some of what they will be doing. It then flows into a bulleted list of requirements that include:<\/p>\n<ul>\n<li>Bachelor&#8217;s degree<\/li>\n<li>Minimum of 12-15 years of business experience<\/li>\n<li>Minimum of 5-7 years specific experience<\/li>\n<li>Previous management experience<\/li>\n<li>A specific certification<\/li>\n<\/ul>\n<p>I edited out the specific experience in the bullets above. The next piece of the ad is the closing information in great detail. Nothing in the ad describes the company&#8217;s view of success in the position or what specific skills lead to that success.<\/p>\n<p>Don&#8217;t do this with your employment ads. This ad is the epitome of experience-only hiring. Successful hiring does not have to rely so heavily on chance. There is a <a href=\"http:\/\/www.selectmetrix.com\/Process_Main.html\" target=\"_blank\">process<\/a> for finding the top candidates.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I just read an ad for a sales-related position &#8211; it is in the sales category but it is so vaguely written that I cannot decipher what the position entails. The ad discusses what the person will be responsible for managing and some of what they will be doing. It then flows into a bulleted list of requirements that include: Bachelor&#8217;s degree Minimum of 12-15 years of business experience Minimum of 5-7 years specific experience Previous management experience A specific certification I edited out the specific experience in the bullets above. The next piece of the ad is the closing information in great detail. Nothing in the ad describes the&hellip; <a class=\"read-more\" href=\"https:\/\/selectmetrix.com\/blogs\/2006\/06\/how-not-to-write-a-sales-ad\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[2,15],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-2h","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/141"}],"collection":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=141"}],"version-history":[{"count":0,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/141\/revisions"}],"wp:attachment":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. The path to wp-cache-phase1.php in wp-content/advanced-cache.php must be fixed! -->