{"id":1315,"date":"2007-12-03T11:10:15","date_gmt":"2007-12-03T17:10:15","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2007\/12\/url-tips\/"},"modified":"2007-12-03T11:03:50","modified_gmt":"2007-12-03T17:03:50","slug":"url-tips","status":"publish","type":"post","link":"https:\/\/selectmetrix.com\/blogs\/2007\/12\/url-tips\/","title":{"rendered":"URL Tips"},"content":{"rendered":"<p>I&#8217;m not much of a web address guy though I know their are many who enjoy purchasing domain names.\u00a0 <a target=\"_blank\" href=\"http:\/\/blogs.mediapost.com\/search_insider\/?p=668#comments\">This Search Insider article<\/a> provides a good, quick list of suggestions for good (and bad) web addresses.<\/p>\n<blockquote><p><strong>What Makes a Good URL?<\/strong><\/p>\n<p>On <a href=\"http:\/\/www.goodurlbadurl.com\/\">GoodURLBadURL.com<\/a> I list some best practices for marketing professionals who, like me, take this URL thing seriously. Here are the Dos and Don\u2019ts I\u2019ve come up with for selecting and promoting URLs. I\u2019d love to hear yours, too \u2014 either in the Search Insider Blog or the comments section on my site.<\/p>\n<p><em>Dos<\/em><\/p>\n<p>1. CapitalizeTheFirstLetterOfEachWord.<\/p>\n<p>2. UseDifferentColorsOr<strong>Bold<\/strong>ToHelpEachWordStandOut.<\/p>\n<p>3. Whenever possible, use YourBrandName.com.<\/p>\n<p>4. If .com is not available, use YourBrandName.net.<\/p>\n<p>5. If .com and .net are taken, find a new brand name. Seriously.<\/p>\n<p>6. Use YourSlogan.com when running an integrated media campaign.<\/p>\n<p>7. Use subdomains when driving people deeper than your homepage \u2014 e.g. Product.YourBrandName.com.<\/p>\n<p><em>Don\u2019ts<\/em><\/p>\n<p>1. Don\u2019t include www. We know to go to the World Wide Web to find you.<\/p>\n<p>2. Don\u2019t include http:\/\/. If your audience isn\u2019t Web-savvy enough to know where to type the URL, you shouldn\u2019t have a Web site.<\/p>\n<p>3. don\u2019tusealllowercase (canyoureallytellwhereonewordendsandthenextbegins?)<\/p>\n<p>4. DITTOFORALLUPPERCASE<\/p>\n<p>5. No-hyphens\/or slashes.<\/p>\n<p>6. Don\u2019t use acronyms, abbreviations, or numbers unless your brand is widely known as such.<\/p>\n<p>7. Don\u2019t bury your URL at the bottom of a billboard. I\u2019m the only nerd driving around with a 4x zoom lens to find URLs.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m not much of a web address guy though I know their are many who enjoy purchasing domain names.\u00a0 This Search Insider article provides a good, quick list of suggestions for good (and bad) web addresses. What Makes a Good URL? On GoodURLBadURL.com I list some best practices for marketing professionals who, like me, take this URL thing seriously. Here are the Dos and Don\u2019ts I\u2019ve come up with for selecting and promoting URLs. I\u2019d love to hear yours, too \u2014 either in the Search Insider Blog or the comments section on my site. Dos 1. CapitalizeTheFirstLetterOfEachWord. 2. UseDifferentColorsOrBoldToHelpEachWordStandOut. 3. Whenever possible, use YourBrandName.com. 4. If .com is not available,&hellip; <a class=\"read-more\" href=\"https:\/\/selectmetrix.com\/blogs\/2007\/12\/url-tips\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[17,8],"tags":[92,93],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-ld","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1315"}],"collection":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1315"}],"version-history":[{"count":0,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1315\/revisions"}],"wp:attachment":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. The path to wp-cache-phase1.php in wp-content/advanced-cache.php must be fixed! -->