{"id":1149,"date":"2007-08-23T16:31:45","date_gmt":"2007-08-23T21:31:45","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2007\/08\/a-clever-ad-test\/"},"modified":"2007-08-23T16:31:46","modified_gmt":"2007-08-23T21:31:46","slug":"a-clever-ad-test","status":"publish","type":"post","link":"https:\/\/selectmetrix.com\/blogs\/2007\/08\/a-clever-ad-test\/","title":{"rendered":"A Clever Ad Test"},"content":{"rendered":"<p>I was reading this article from BusinessWeek.com titled <a href=\"http:\/\/www.businessweek.com\/careers\/content\/aug2007\/ca20070819_142594.htm?campaign_id=rss_null\" target=\"_blank\">Gateway to Better Hiring<\/a> and I enjoyed this test that the author incorporated into her employment ad.<\/p>\n<blockquote>\n<p>Here is an example. I was hiring an editor, and so I included this instruction in the job ad: &#8220;If you are interested in this job, please write to me at this e-mail address with your comments on the most recent edition of our newsletter.&#8221; (I included the URL for the newsletter, of course.) That is a simple enough gate. Curious to know what percentage of candidates followed the instruction? Ten percent. The rest probably never saw the instruction at all, &#8220;buried&#8221; as it was in a 100-word job posting. They just spotted the job ad, read maybe the first line, and shot off a r\u00c3\u00a9sum\u00c3\u00a9e. (<em>sic<\/em>)<\/p>\n<p>That 90% aren&#8217;t in my pool. I saved time, and the best candidates rose right to the top.<\/p>\n<\/blockquote>\n<p>She goes on to suggest a writing assignment for candidates to get a glimpse of their writing ability and grammar.&nbsp; This task is one we use in our sourcing activities and it is quite effective.&nbsp; One other piece of information you learn is their responsiveness to your request.&nbsp; Some respond fairly quickly while others ignore the request all together.&nbsp; Some respond poorly while others respond in thought-provoking ways.<\/p>\n<p>On your next round of candidates, ask them to analyze part of your business, address a market question or explain a finely-worded topic.&nbsp; You will be surprised at what you learn from such a simple exercise.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was reading this article from BusinessWeek.com titled Gateway to Better Hiring and I enjoyed this test that the author incorporated into her employment ad. Here is an example. I was hiring an editor, and so I included this instruction in the job ad: &#8220;If you are interested in this job, please write to me at this e-mail address with your comments on the most recent edition of our newsletter.&#8221; (I included the URL for the newsletter, of course.) That is a simple enough gate. Curious to know what percentage of candidates followed the instruction? Ten percent. The rest probably never saw the instruction at all, &#8220;buried&#8221; as it was&hellip; <a class=\"read-more\" href=\"https:\/\/selectmetrix.com\/blogs\/2007\/08\/a-clever-ad-test\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[2],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-ix","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1149"}],"collection":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1149"}],"version-history":[{"count":0,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1149\/revisions"}],"wp:attachment":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. 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