A common mistake in sales ad writing is the belief that you have to cover every single responsibility in the position. This is not true and leads to long-winded ads that can actually be a deterrent to candidates.<\/p>\n
Case in point from an ad I read this morning:<\/p>\n
\n15. Other duties as assigned.<\/p>\n<\/blockquote>\n
That’s right – bullet #15 looks like they ran out of gas so the finished the overly long list with a catch-all waste of a line. People understand there are many aspects to a job beyond what is written in the job description. If they don’t, they should work for the government.<\/p>\n
Don’t use the line listed above and focus on the top priorities of the position. The strong sales candidates will ferret out the rest of the information in the hiring process – watch the good ones in action and you’ll be impressed.<\/p>\n","protected":false},"excerpt":{"rendered":"
A common mistake in sales ad writing is the belief that you have to cover every single responsibility in the position. This is not true and leads to long-winded ads that can actually be a deterrent to candidates. Case in point from an ad I read this morning: 15. Other duties as assigned. That’s right – bullet #15 looks like they ran out of gas so the finished the overly long list with a catch-all waste of a line. People understand there are many aspects to a job beyond what is written in the job description. If they don’t, they should work for the government. Don’t use the line listed… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[26,16],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-h7","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1061"}],"collection":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1061"}],"version-history":[{"count":0,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1061\/revisions"}],"wp:attachment":[{"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}