Hiring strong salespeople is just about the most difficult hire any company can attempt to make.  One of the reasons it is difficult is due to the types of ads that companies use when sourcing.

Here is a prime example:

Detailed Description

Prospect region to identify new Referral vendors

Provide regional support for National Referral relationships

Re-engage Referral Endorsers not assigned to current reps

Introduce (Company) to Referral vendors

Manage paperwork for registering Referral vendors

Educate Referral vendors on (Company) products and services

Manage leads received through Referral vendors

Develop (Company) solutions for referred leads

Complete profit assistants and proposals for referred prospects

Submit orders and process paperwork for provisioning

This description is for a business development position.  If you are looking for a hunter and find the words “manage paperwork” in your ad, you are in trouble.

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