Fictitious Selling

Ok, the title is a bit of a minomer.  The reference is to a Kelley Robertson post on the S&MM SoundOff blog.  He provides 3 sales tips based on a fiction writer’s boot camp he recently attended. Here is an abridged version of those tips (my bold): Start with a hook. The best novels usually start with a great hook. The more compelling your opening statement or question, the greater the likelihood your prospect will listen to the rest of your message. Show, don’t tell. Showing characters in action instead of telling the reader what the characters are doing creates a more interesting story. Show the results your prospects can… Read More

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