Value Proposition-You Don’t Have To Be Different has a superb, thought-provoking article regarding value propositions.  If you have read The Hire Sense of late, you know this is a topic we are exploring in many facets of sales.  I have to confess, this author’s take is completely different (irony there) than the other points I have read on this topic. Here is the gist of his commentary: So be different: Stop listening to the continuous pleas from consultants, marketers, and textbooks to be different… one of a kind.. .a shining beacon of newness in a sea of same-old same-old. Focus instead on actually delivering the value to the market that you say you deliver (which, in… Read More

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