I’m wrapping up my trip this week in Philadelphia and I am finding a consistent theme – company revenues are down but there are specific niches, or pockets that each company has maintained. Some have even grown in these areas. Businesses will survive this economy by leveraging their strong markets (maybe not their core markets). I have consistently heard that medical, aerospace and some consumer electronics markets are still relatively strong. Salespeople should be in close contact with their customers right now to identify these pockets and leverage them in their sales activities. Failure to take this initiative could be a truly career-limiting move. Another consistent theme I have encountered… Read More
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