It is a travel day for me – back to the cold of Minnesota – so may I suggest a thought-provoking article from the Killian BrandAid email newsletter?  Finability:  Catch The Fourth Wave is a must read.  First a taste: Buyers, not sellers, control all transactions. That’s a sweeping generalization, but let’s sweep together: Your prospects feel entitled to do their own research, given that they believe they have the information resources to find you (and, of course, find your competitors). Since a brand’s first duty is visibility, it’s essential that every organization with competitors (let’s spell that out: You) must engage in findability engineering. Your future depends on it.… Read More

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