This Selling Power article title made me laugh – Are You Using a Funnel or a Sieve? I laughed because my son is a hockey goalie so the word “sieve” carries a special horror. That horror is compounded by the fact that we just returned from a hockey tournament in Winnipeg where I expected to hear some rowdy crowds and perhaps a sieve chant towards my son. My fears were unfounded as the Canadians were extremely pleasant. Hockey colloquialisms aside, this article makes many excellent points before turning into an advertisement. This entire graph is valuable: It’s an issue that makes sense from a cost standpoint as well. Karam says… Read More
Continue ReadingRedefining The Sales Funnel
This video from Selling Power discusses a unique look at the traditional sales funnel. The author in the video states that the sales funnel has to be thrown out and redesigned based on the prospect’s process. The 4 minute video is an excellent discussion on this topic: If you have trouble with the video, here is the link to watch it on the Selling Power website.
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