Price Perception

I have seen the price issue play out among many salespeople and there seems to be one simple, philosophical difference between those who close high margins deals and those who are serial discounters.  The key difference is understanding that pricing is based off what the buyer will pay for the product or service, not what the cost is to produce it. I’ve seen this difference first-hand as one salesperson prices his product at a fairly high margin.  However, the product is highly engineered and relatively unique in the market.  One last helper – the company has a strong reputation in the market which certainly helps…greatly. The other salesperson for the… Read More

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