When Selling To Executives…

Executives are a tough sell and it takes the right sales skills to match them.  One of the toughest skills for me has always been the money topic.  I personally like to buy not negotiate and it shows in my sales role.  But there are ways to handle the negotiation as you will learn in this ManageSmarter.com article – Back to Basics: Think Before You Offer Discounts. The pull quote (emphasis mine): However, professional buyers and key decision-makers know that many sellers will drop their price at the first sign of resistance, so they ask everyone for a discount and can be aggressive in their approach. Plus, experienced negotiators lose… Read More

Continue Reading