A Marketing Tell

If you are not familiar with poker parlance, a tell is a subtle but detectable change in a player’s appearance, movement or expression.  In essence, it is a clue as to the strength of the cards they are holding.  Poker players are masters of reading body language and movement for these signs.  I find this information fascinating in the context of hiring.  When is a candidate lying?  What signs can you read to know when they are stretching the truth? I’ve seen a new tell that I think has legs – marketing approaches of decision makers.  Here is where this thought developed; the top executive at one of our customers… Read More

Continue Reading