More Bad Ad Writing

Just saw this title to a sales position ad (emphasis mine):

Regional Sales Manager Job

“Job”…seriously?  Don’t do this in your ads.  Salespeople, especially young salespeople, are looking for opportunities, careers, even a path.  If you promote the position as a job, you will instantly limit the perspective, or upside, of the position.

Spelling Does NOT Matter

Here is a new title from a sales employment ad:

Accont Exceutive

Honestly, if I could spike my coffee right now I would.  Whatever price this medical company paid for the ad has been wasted before a single click.

Too Many Gerunds

From a sales ad I just read (my editing):

Experience in  building, hiring from scratching, coaching, training and developing the RAMs in the sale of _________ products.

Perhaps this is some new interviewing technique – “If you could scratch one place on your body, what would that place be?”

Heart Attack Hiring

The company name listed in a sales ad I read this morning:

Type A personalities wanted

Throw Away Lines

I read a sales ad today that started with this line:

Are you a career-minded salesperson…

What does that mean?  I bet if I asked 10 people I would get 10 different answers.  I call sentences like this “throw away lines” because they do nothing for the ad.  It is vitally important when writing ads to only include sentences that describe the position and the type of person who will excel within it.

Anything else is wasted space.

Geography Matters

I just read an ad for a mid-level sales position.  Interesting part was the location listed in the ad:

Milwaukie, WI

The hiring company is based in Fresno, CA which is, I suppose, in relative proximity to Milwaukie, OR.  However, the Wisconsin town of the same name is spelled “Milwaukee.”

In hiring, details matter.

(And wouldn’t you think Monster would have a checker of some form for these errors?)

A Steakhouse Ad

From a sales employment ad I read this morning:

Proven, world-class technology with plenty of sizzle

I can’t decide if I like that last turn of phrase in an ad or not.  For software sales, it sounds positive.  For slick-talking salespeople, it sounds like a negative stereotype.  I would recommend leaving the “sizzle” for steak.

A Forecasted Position

Here is an ad item I have not seen before:

**** is A Forecast Positing for Minneapolis, MN area ***

Do you get the feeling that line was an internal communication?  With a spelling error?  Whatever the reason, it single-handedly derails the ad…and wastes the money spent on it.  Any sales candidate who sees “forecast” for the position instantly knows that it is unqualified.  My guess is that the funding for the position is not approved yet.

The fact that I can make that assumption neutralizes the ad.

Bad Ad Writing

From a sales ad I read this morning:

Blackberry device is needed, but optional.

Apparently coherent writing is needed, but optional.