What emails do you open? The “From” field and subject line are the first draw for most people and a determinant for gaining a higher open rate. MarketingProfs.com has an informative article that breaks down examples of awesome and awful email subject lines. The article is a good read and worth your time. I’ll skip to the end where the author, Josh Nason, provides a handful of tips for writing effective subject lines: Don’t discount the importance of the From name. Keep it your company name and not an individual’s name or drawn-out term. In addition, keep your company name out of the subject line: It’s redundant—a waste of valuable… Read More
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