The Psychology Of Color

This is a little off the curve, but it’s Friday and I thought it was interesting.  From a MyeVideo blog post: Color psychology, apart from studying physiological reactions to colors, also studies the cultural aspect of color use – the traditional deep-seated patterns in people’s minds that differ across the globe. Thanks to symbolism and psychology, we can target specific audiences that a certain product is meant for, thus achieving more meaningful sales results. So the money question is what do the color represent?  Here they are: Red – excitement, strength, passion, speed, danger Blue – trust, belonging, freshness Yellow – warmth, happiness, joy, cowardice Orange – playfulness, warmth, liveliness… Read More

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