Eyesonsales.com has a short article that lays out 14 steps in making successful cold calls. With the lengthening of the sales cycle in regards to the economy, it is important to make sure that your salespeople stay on top of their pipelines. This article has 14 points that can be used as a refresher for your experienced salespeople or as a starting point for your new salespeople. Have a dedicated time each day to prospect. Know the reason for calling before you call: customer benefits, not product features. Leave short voice mail messages. Assume your voice mail messages will never be returned. Always call one level higher in an organization… Read More
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