Here is an interesting article from our friends to the north (Canada is the only thing north of us here in Minnesota) titled Six Business Trends Every Salesperson Must Know. All 6 of the trends are interesting and worth the read, but this one caught my attention: Trend #4: We are shifting from the Information Age to the Communication Age. (Communicating is more valuable than informing.) Many salespeople rely on such marketing tools as a company web site, flyers, and sales letters. But all these things are static, meaning they are merely informing people. You hope your sales messages will entice the prospect to call, but it’s still a one-way… Read More
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