Ok, not my list but Bill Golder’s article on LinkedIn: Top 5 traits of the best sales people I’ve ever seen
The list hits on two traits that I believe are crucial to sales success. The first is curiosity. This trait sounds insignificant, but it is far from it.
From the article:
Every salesperson knows that you have to ask good questions and be a good listener. Unfortunately, far too many simply go through the motions based on some type of training or methodology they’ve adopted vs. truly demonstrating an interest in solving a customer’s problem.
The best sales people are not bashful about asking any question that can help them better understand how to help the prospect – even the dumb questions. Great sales people (like my 6-year old son) ask “why” a lot. Great sales people get excited to do the research in advance of an important call because they are naturally curious and want to learn as much about their prospects’ realities as possible.
Exactly. Have you ever encountered a salesperson with whom you felt like they were using “tools” on you. The salesperson clearly learned some techniques that they thought would help them trick you into revealing something. There are few things in life more annoying than having a tool clumsily used on you.
A curious salesperson, on the other hand, asks questions to get to an understanding of your situation. There is a sincerity to their questions and a earnestness in hearing your answer. They do not have this obvious anticipation as they prepare to unleash the next tool on you.
The second trait is that the salesperson loses fast. That’s right…loses.
Back to the article:
I once worked with a sales person who worked hard at getting prospects to say no quickly. That’s right. He pushed them to say no. He was focused on spending his selling time with only those that were qualified and wanted to make sure he didn’t waste his or his prospects precious time any more than was necessary – especially if it wasn’t going to happen.
When he received an RFP that did not provide any opportunity for interaction with key stakeholders within the buying team, he quickly wrote up a polite email declining to participate. About half of the time he would get a response that they would change the rule if he would participate. The other half he would have lost anyway.
The half that agreed to provide access often saw us immediately as a front runner compared to everyone else who were willing to submit without engaging in a dialogue. This approach was an outcome of sticking to a key criteria in qualifying prospect opportunities – those that were willing to provide access.
This trait cannot be overstated. The most important sales skill is qualifying and the key to this skill is the ability to determine if it is time to move on to another prospect. It is surprising how many salespeople struggle with this ability. What happens is that it becomes easier for some salespeople to continue to contact “prospects” that have no chance of closing than to find a new prospect to start qualifying. The familiarity of the dead-end prospect leads to expense spending on fine wines and rounds of golf…with no chance of getting an order from them.
The willingness to qualify a “no” is critical to sales success. A strong salesperson has an ROI clock always running in their mind. What is my return on investment for pursuing this prospect? Can I close them in an appropriate amount of time? Will we have a profitable solution? Will they be a drag on our customer support? These questions are always running in the strong salesperson’s mind. Their desire to lose fast fits perfectly into this successful mindset.
We help companies identify these traits and skills through our unique sales assessments. Please visit our assessment page to learn more.
I’ve been assessing salespeople since 2001 which, as you can imagine, has provided some unique experiences. These experiences have revealed some odd factors that seem to be supportive of sales success. The oddity is that there seems to be a yin and a yang to abilities…a give and a take. Here are just a few:
Fearlessness vs. Compliance
This oddity might be the most common. There is a component to successful selling that involves a fearlessness to adroitly ask difficult questions to qualify prospects. Many (most) people are uncomfortable asking these questions.
For instance, it is “impolite to discuss money” is one of our social mores. However, you will not get far in your sales career if you are incapable of accurately qualifying the prospect’s budget. This ability requires a fearless attitude.
The other side of this coin is compliance which is oddly infrequent among most salespeople. Sales leaders need a certain level of compliance to maintain some semblance of order within a freewheeling sales department. Good luck.
My experience has found that most salespeople are noncompliant and I think there is a specific reason. Compliant styles like to plan a predictive sales call. They like to almost script the call with expected questions and well-constructed answers…then the call happens. The compliant salesperson begins the call/meeting based on their anticipated script and the prospect makes a 90 degree turn and the script blows up. Low compliance, high fearlessness is an advantage to sales success as they are freer to move with the prospect no matter which direction they go.
I’ve encountered other oddities along my assessment travels – I will share those in the near future.
Prospects have many moves they learn at prospects’ school, but one of the most lethal is the positive move. The positive move is when the prospect appears to be eager to purchase your solution, especially early in the sales process.
Don’t get me wrong, there are always “blue birds” that fly in to a salesperson. Blue birds are minimal qualifying, quick-closing deals that close so fast that they may not even make it onto the forecast. They are extremely rare…but salespeople are always entranced by them. Prospects seem to be aware of these blue birds and will sometimes use a mechanism that mimics a blue bird.
The prospect becomes overly positive. I believe they have a clear motive for doing it. When prospects go positive, salespeople tend to dial down (or turn off) their qualifying skills. The salesperson stops asking qualifying questions about money, timing, decision process, etc. They shorten the meeting and quickly add the prospect to the forecast as a quick close. It is at this point that the “prospect” can quickly disappear in to the ether, never to be heard from again.
When prospects go positive, the salesperson has to go more positive. They need to ask questions about what it will take to get a purchase order today. Also, what is the ideal installation/delivery/solution date? Notice how this approach takes the prospect further positive…if they are not a blue bird, they will start moving in a negative direction. This movement is the key. Now the salesperson can start requalifying the opportunity. And they need to approach it as a fresh start, new opportunity…that may or may not make it to the forecast based on what the salesperson learns as they start requalifying.
More and more workers are moving away from traditional jobs and towards the “gig” economy of on-demand roles that have a finite time frame. Some of the startling trend from the Yahoo article (emphasis mine):
The report said the number of independent workers in America is expected to grow from 30.2 million to roughly 37.9 million in 2020, in part due to businesses seeking flexibility and also because young adults are more comfortable in the lifestyle.
Adding occasional independents, the projected number of US adults working independently will grow to an estimated 54 million or nearly 45 percent of the private, non-farm workforce, the group said.
I’m not sure what this effect will have on sales positions. Perhaps the distributor/rep model that has been prevalent in certain sales for decades will become a common structure for companies. I find it difficult to outsource a customer relationship especially if you are in a service sale. Perhaps the development will be salespeople who have specific relationships with large companies and provide the channel to those decision makers? Again, this is the distribution model that has been in manufacturing for decades and it would appear this model has the potential to expand in the very near future.
I’m not kidding. From the Harvard Business Review:
Thanks to our smartphones, tablets, and laptops, it’s easy to be working all the time. But our devices can actually make us less productive by interfering with an important mental process: daydreaming. To be effective, our brains need opportunities to be “off,” which is hard when we’re constantly taking in new information through our devices. And research has found that letting our minds wander facilitates creativity and long-term thinking. If we’re facing a challenge that needs new ideas, we’re more likely to find some if our minds drift away from the problem for a while. So the next time your mind starts to wander, let it. Don’t check your favorite website or your email. Instead, walk to a window and think about the people and cars going by, close your eyes and notice the sounds around you, or go for a short walk. And remember: leave your device behind.
I ran into an old coworker, whom I consider a good friend, at a coffee shop this Friday morning. He is the VP of Sales with 75 or so direct reports. His company is international with a majority of their revenue occurring in Asia.
He was telling me about sales training he held for the entire sales team. The focus was on negotiating and, more specifically, how to ask the right questions to qualify the opportunity. The Asian sales reps balked at some of the questions based solely on their approach to qualifying. Let’s just say they prefer to take a more passive, unquestioning approach which leads to prayer rug forecasts and lower revenue.
Obviously there are some cultural issues when it comes to qualifying. Anyone who has been to Japan knows that there are certain formalities you have to follow to honor your counterparts. However, I would argue that the qualifying issue is an individual issue. At the risk of sounding overly simple, sales is a difficult profession that requires a skill set that is uncommon to the majority of the population.
The training that my friend provided was not provocative, excessive nor “risky.” It was simply communication made clear by a sound questioning strategy. This approach is the essence of qualifying. It spans cultures. It leads to the important point that if you are attempting to hire stronger salespeople, you must incorporate an assessment to get an x-ray of the salesperson’s abilities. Do they have the right mix of talent and motivation to ask the difficult questions required for successful selling?
If you are looking for a solution, we can help.
Maybe I am aging faster than I will admit, but I have seen a trend in the professional workplace that is unsettling.
Decorum. As defined by Webster, it is “correct or proper behavior that shows respect and good manners.”
One of the things I tell hiring managers is that the initial candidate interview is as good as it will get. The candidates’ behavior, manners, etiquette, communication, etc. will never exceed their level as observed in that first interview. Therefore, the candidate’s decorum should be exemplary in that interview to the point where it is memorable.
Sadly, I simply am not seeing this exemplary decorum nearly as much as I used to 15 years ago. Perhaps as a society we are simply becoming more crass. Nonetheless, the interview should be treated as hallowed ground and respected in such a way that crassness does not permeate it.
I have noticed this change not only in the younger generation, but also the Boomer generation. I have observed aging leaders, who have become out of touch with the younger generations, find a connection (earning laughs) by being crassly provocative.
Younger generations communicate in…how shall I say…in an overly casual manner. Cursing comes to mind and I have experienced it an multiple phone interviews recently. The expletives have come out in face-to-face interviews also. I’m not talking about shockingly blue language, but still language that simply does not fit in a high-level sales position interview.
Professional salespeople need to possess an impressive level of professionalism, or decorum, when approaching prospects in today’s business world. A lack of this decorum being exhibited in the initial interview, when they are allegedly at their best, is a big red flag for me when considering whom to move to the next level in the hiring process.
My mouth is still agape after reading this article in the MSP Business Journal – How to close a sales more effectively.
The first howler:
Anyone involved in sales knows silence can kill deals. If you present your best recommendations to a prospect and stop talking, he might say, “That’s food for thought. Let me think about it. I’ll get back to you.”
What? No, not true. The problem the vast majority of salespeople have is the inability to use silence. A pregnant pause is a powerful tool that helps bring forth information. It is important to remember that the person asking the questions is actually the person controlling the conversation.
The second howler:
They are all closed-end questions. When faced with a “yes or no” choice, the uncomfortable answer is “no.” Read the questions, answer “no” and see how you feel. It’s likely a negative answer requires justification and you can’t immediately think of reasons.
These suggestions come from the financial world which is predominantly based on selling to “consumers.” Maybe things are different there, but in the B2B world open-ended questions are necessity. It has been my experience that prospects are comfortable and adept at saying no. My experience has been that close-ended questions quickly move you to the “think it over” response from the prospect.
The author clearly has a different approach to selling and perhaps it works well for him. My take is that these tips would lead to atrocious results in the B2B world.
If you want to close more effectively, invest all, and I mean all, of your time in developing your qualifying skills. At the end of the day, qualified deals close themselves.
I don’t consider myself old, but I am starting to waver on that belief after reading this Selling Power article. I started selling back in the days before cell phones and Internet, when the fax machine was viewed as such a timesaver. Frightening by today’s standards.
The article identifies 4 selling skills you need in today’s socially-connected world. Here are the first 3:
- Social Listening
- Social Researching
- Social Networking
Those 3 are critical and hopefully most salespeople are aware of these needed skills. However, the 4th point is most interesting:
4. Social Engaging
This is the newest skill for sellers. Consequently, it holds the biggest competitive advantage for sellers who master it quickly. There are two types of social-engagement actions:
- Commenting on someone else’s post
- Initiating a post
I agree with the Social Engaging activity – the majority of sales that I encounter are relationship-based. The transactional sales have moved to more automated channels. The relationship sale is difficult to initiate by phone or email. But an online conversation…that is a back door to initiate the relationship. I also appreciate the thought-leader aspect of it. If you are able to provide some value-add to the conversation, you instantly frame the relationship in a favorable (for the salesperson) light.