The economy is slow, but this is a different economy than we have encountered before now. I suppose this is always true since the economy is completely dynamic so no two points in time are ever the same. Nonetheless, abcnews.com offers us this story – Job Winners and Losers in Hard Times – which has an excellent bit of information regarding this economy: In an environment of a sluggish economy and rising unemployment, analysts said there will be some safe harbors where job demand will keep growing. First and foremost in this group will be health care, where the demographics of an aging population mean the demands for medical care… Read More
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This BusinessWeek.com article – How to Avoid the Commodity Trap – caught my fancy but I have to admit, it is a bit short on the “How to” part. The main thrust of the article is to treat your customers with respect. That is solid advice, but I was looking for more. But what the article lacks in tactical description, it makes up for with anecdotal stories. The article is a fun read. It closes with the author retelling a personal experience: My last example is personal. Two years ago, I dented my car and took it to a body shop for an estimate. A large tattoo-covered man stood behind… Read More
Continue ReadingNow THIS Is Marketing
I heard a radio commercial this morning for one of these credit card debt consolidation companies. The closing line from the commercial: Must have over $10,000 of credit card debt to qualify. Qualify? Exclusivity in a club for which most people would not want to qualify. Excellent spin.
Continue ReadingJurassic Marketing
I was listening to the radio this morning when I heard an ad for a company that mentioned their website. This company doesn’t sell anything over the web – this was simply a corporate website. Here is what caught my ear in the ad: “Our website is available 24×7.” We are not professional marketers here at Select Metrix, but I’m not sure that is a strong value proposition. In case it is, I am here to proudly announce that The Hire Sense is available 24×7.
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