{"id":991,"date":"2007-06-08T08:23:01","date_gmt":"2007-06-08T13:23:01","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2007\/06\/newspapers-circling-the-drain\/"},"modified":"2007-06-08T08:23:01","modified_gmt":"2007-06-08T13:23:01","slug":"newspapers-circling-the-drain","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2007\/06\/newspapers-circling-the-drain\/","title":{"rendered":"Newspapers Circling The Drain"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" style=\"margin: 5px 10px 5px 0px\" height=\"83\" src=\"https:\/\/i0.wp.com\/selectmetrix.com\/blogs\/wp-content\/uploads\/2007\/06\/windowslivewriter7b01e0cb08f3-71b2down-the-drain3.jpg?resize=129%2C83\" width=\"129\" align=\"left\"> Toby Dayton at Diggings has <a href=\"http:\/\/feeds.feedburner.com\/~r\/Diggings\/~3\/123104713\/\" target=\"_blank\">a remarkable study<\/a> regarding regional newspapers and their use of online employment ads in conjunction with printed employment ads.&nbsp; I <a href=\"http:\/\/selectmetrix.com\/blogs\/2007\/06\/place-your-job-ads-online\/\" target=\"_blank\">posted&nbsp;earlier this&nbsp;week<\/a> that I do not understand why some hiring companies continue to view the newspaper as the top option for ad placement.&nbsp; It isn&#8217;t.&nbsp; Online employment ads continue to expand while newspaper circulations continue to decline.<\/p>\n<p>Here are the results from Toby&#8217;s study (my emphasis):<\/p>\n<blockquote>\n<p>&#8230;we were surprised at how ineffective the dailies were in cross-selling print and online postings to their employer advertisers. Across all 6 categories, <em>the average percentage of print ads that also appeared on their respective daily paper\u20ac\u2122s web site was 62%,<\/em> with a specific breakdown for each paper as follows:<\/p>\n<p><strong>71% &#8211; Minneapolis Star Tribune<\/strong>  <\/p>\n<p>70% &#8211; Omaha World Herald  <\/p>\n<p>67% &#8211; Fargo Forum  <\/p>\n<p>62% &#8211; Wichita Eagle  <\/p>\n<p>60% &#8211; Milwaukee Journal  <\/p>\n<p>60% &#8211; Sioux Falls Argus Leader  <\/p>\n<p>58% &#8211; St. Cloud Times  <\/p>\n<p>52% &#8211; Des Moines Register<\/p>\n<\/blockquote>\n<p>I guess we can be proud of our ridiculous local paper for leading this motley crew.&nbsp; The percentage seems inverted &#8211; I would expect a &#8220;modern&#8221; newspaper would default to placing ads online and then cross-selling <em>down<\/em> to the printed paper.&nbsp; Not so with these Luddites.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toby Dayton at Diggings has a remarkable study regarding regional newspapers and their use of online employment ads in conjunction with printed employment ads.&nbsp; I posted&nbsp;earlier this&nbsp;week that I do not understand why some hiring companies continue to view the newspaper as the top option for ad placement.&nbsp; It isn&#8217;t.&nbsp; Online employment ads continue to expand while newspaper circulations continue to decline. Here are the results from Toby&#8217;s study (my emphasis): &#8230;we were surprised at how ineffective the dailies were in cross-selling print and online postings to their employer advertisers. Across all 6 categories, the average percentage of print ads that also appeared on their respective daily paper\u20ac\u2122s web site&hellip; <a class=\"read-more\" href=\"http:\/\/selectmetrix.com\/blogs\/2007\/06\/newspapers-circling-the-drain\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[26,5],"tags":[],"class_list":["post-991","post","type-post","status-publish","format-standard","hentry","category-employment-ads","category-trends"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-fZ","jetpack-related-posts":[{"id":1217,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/10\/online-job-postings-continue-to-rise\/","url_meta":{"origin":991,"position":0},"title":"Online Job Postings Continue To Rise","author":"Derrick Moe","date":"October 3, 2007","format":false,"excerpt":"From the Career News newsletter (sorry, no link): In September 2007 there were 4,270,000 online advertised vacancies, an increase of 165,200 or 4 percent from the August 2007 level, according to The Conference Board Help-Wanted OnLine Data Series released October 1, 2007. In September, 2,934,100 of the 4,270,000 unduplicated online\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":521,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/12\/online-ads\/","url_meta":{"origin":991,"position":1},"title":"Online Ads","author":"Derrick Moe","date":"December 22, 2006","format":false,"excerpt":"From Fortune\/CNN Money.com: A market research firm called Borrell Associates is now claiming that in 2006, online ad spending for employee recruitment - a.k.a., help wanted - has for the first time surpassed comparable spending in newspapers. The actual amounts are $5.9 billion on the Web vs. $5.4 billion for\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2186,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/12\/newspaper-meet-the-dodo\/","url_meta":{"origin":991,"position":2},"title":"Newspaper Meet The Dodo","author":"Derrick Moe","date":"December 1, 2009","format":false,"excerpt":"This is an advice column from the Selling Power archives: E. Kinds of ads. Classified ads are found in the help wanted section of the newspaper, organized on the basis of occupation or industry and often alphabetized by the first word of the ad. Display ads have special borders with\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":206,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/08\/when-sales-ads-dont-work\/","url_meta":{"origin":991,"position":3},"title":"When Sales Ads Don&#8217;t Work","author":"Derrick Moe","date":"August 2, 2006","format":false,"excerpt":"I'm reading posts in recruiter message boards that are discussing low salesperson response rates to employment ads placed on monster, local newspapers and publications. From the amount of responses to this subject, it appears many other recruiters are having similar difficulties. I then read the opening paragraph from this article\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":500,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/12\/there-is-no-war-for-talent\/","url_meta":{"origin":991,"position":4},"title":"There Is No War For Talent?","author":"Derrick Moe","date":"December 13, 2006","format":false,"excerpt":"Toby Dayton has an eye-opening post over at his Diggings blog regarding the shortage of talent in the marketplace today. From his post: According to a recent poll in Human Resource Executive, when HR executives were asked whether or not the war for talent was under way today, 22% responded\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":449,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/11\/yahoo-and-the-newspapers\/","url_meta":{"origin":991,"position":5},"title":"Yahoo and the Newspapers","author":"Derrick Moe","date":"November 20, 2006","format":false,"excerpt":"Here is an interesting development - Newspapers will partner with Yahoo. I find it surprising that we are quickly approaching 2007 and the antique newspapers are finally making a serious adjustment towards an online focus. The dinosaurs of the newspaper industry may have made the move too late - it\u2026","rel":"","context":"In &quot;Sales Candidates&quot;","block_context":{"text":"Sales Candidates","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/sales\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=991"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/991\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=991"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. 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